Content Marketing Specialist

This position reports to Alexandra Gendes (https://www.linkedin.com/in/alegendes/)

Are you a master copywriter and communicator that enjoys putting your multi-talented skillset to use educating others online? Do you enjoy using multiple mediums of copy, graphics, video, presentations, and even social media to build meaty educational content that’s a joy to consume? Are you someone who enjoys working with and leveraging other subject matter experts to stitch together training programs and proliferate a brand presence through useful content? Do you enjoy working in a fast-paced environment with cross-functional team members and external resources?

Most importantly… are you finally ready to be part of a small, tight-knit team at a fun and creative enterprise where your gifts can truly shine? If so, we are looking for you!

The Wealthy Contractor is hiring a Content Marketing Specialist to join our awesome team and help scale our wildly successful podcast, coaching and mastermind programs, events, webinars, newsletter, and content communications! If you can work with multiple stakeholders, platforms, vendors and timelines while handling all facets of creating and coordinating compelling educational content used for both our marketing efforts and paying client programs, then this is the perfect opportunity to apply those skills while learning and growing within a dynamic company that has a stellar reputation and flourishing audience.

You will take part in all aspects of planning, creating, leveraging, and iterating our educational content and associated communications used across multiple channels.

Experience creating effective educational content, superb copywriting and communication skills, a keen eye for great visual communication, creativity, resourcefulness, proactive organization, meticulous follow-through, a curious mindset, and enthusiastic attitude are crucial in this position to ensure multiple programs and campaigns are successful.

A successful Content Marketing Specialist at The Wealthy Contractor is passionate about our mission and our target audience. A great fit understands and aligns themselves with the goals and priorities of The Wealthy Contractor. You embrace and display our core values (below), have a thirst for learning and self-improvement, and maintain an ongoing understanding of our industry and the clients we serve.

Responsibilities

● Manage, streamline, and continuously optimize the content production process, ensuring efficient execution of the content strategy.

● Leverage a continual stream of educational content (generated by our podcast, coaches, event speakers, guest contributors, and external vendors) by forming efficient tactics to repackage and distribute across multiple channels in support of both client education programs and a content marketing strategy that generates traffic.

● Oversee the production of different forms of content, including but not limited to: podcast episodes, webinar presentations, publication articles, blog articles, books, worksheets, emails, videos, and other content and educational materials.

● Designs and develops courses and training programs, primarily deriving the core content by collaborating with company’s coaches/SMEs and curating their presentations and expertise. (Includes reviewing and leveraging older “one-off” content backlog by organizing, repackaging, and fleshing out content and materials as needed.)

● Finds creative ways to develop and implement tools, interactive exercises, infographics, templates, worksheets, and other supplemental materials used to aid educational materials (and potentially for use as top-of-funnel lead magnets.)

● Grow a massive, captive, engaged audience of home improvement business owners by identifying and creating short form content from larger presentations and materials to distribute across social media, email, and other channels, optimizing for each platform's algorithm to maximize reach and engagement.

● Loads, posts, configures, tests and maintains learning content on all relevant platforms, including: CoachAccountable coaching platform, HighLevel Courses & Landing Pages, social media channels, etc.

● Serves as Edit in Chief for our quarterly newsletter and coordinates with article contributors, design team, and print/mail fulfillment to create an engaging final product for both mail and online distribution.

● Ghostwrites and/or edits articles used in company newsletter and as guest contributions to industry newsletters or blogs

● Performs all other copywriting needs for the company including email communications, video scripts, direct mail letters, etc.

● Researches and validates topics for reference material and monitors industry publications, consultants, coaches, and other SMEs to gather topics, trends, and ensure we stay ahead of the competition and ensure innovative and effective content and communications.

● Performs surveys to capture trends, topic ideas, and feedback.

● Analyzes key content performance metrics, including search engine rankings, organic traffic, keyword performance, and audience engagement data, to optimize content for visibility, conversion, and consumption.

● Ensures all content produced adheres to branding and style guidelines, with consistency in brand voice, tone, style, and messaging that aligns with target audience.

● Work closely with the marketing team to brainstorm ideas, develop content strategies, and meet departmental goals for list growth and engagement.

● Work closely with the client/member services team to brainstorm ideas, develop content strategies, and meet departmental goals for client engagement and retention.

● Collaborate with company founders, coaches, external vendors, and partners to ensure alignment and delivery of programs and materials. Manage relationships with creative vendors (graphic design, video productions, etc.) used in support of content creation efforts and see their projects meet delivery deadlines and standards.

● Drive the company’s mission by always representing our core values and bringing our vision to life in every corner of our content and communications.

Skills

● Demonstrable experience with creating educational content in two or more mediums

● Strong expertise in copywriting and communications skills (expertise in direct response copywriting a big plus)

● Experience with directing/producing various graphic and video content (video editing and graphic design can be outsourced, but direct experience and portfolio in either discipline a big plus)

● A working knowledge of social media content format and distribution strategies

● A basic understanding of Content Marketing strategies

● A high level of technical acumen

● Creatively inclined with a passion for the final piece

● Experience working with small, cross functional teams and vendors

● Proven project management capabilities juggling multiple projects at once with impeccable time management, prioritization, and follow through

● Detail oriented

● Adaptable problem-solver

● Team player that likes to work with others

● A thirst for learning and self-improvement

● Passionate about taking the company to the next level - proactively keeps their finger on the pulse of our industry and the players within, looks into the future, takes initiative, and offers informed and thoroughly researched content strategies

● Embodies company core values

Education

● Degree in Communications, Education, Instructional Design, Journalism, Marketing, Digital Media, or related field.

Qualifications

● 3+ years’ experience in a Content Marketing, Copywriting, Digital Learning, or similar role

● Experience with the Home Improvement/Services Industry a big plus

● Must be able to travel 2 times a year for company annual meeting and annual conference

If this sounds like the right opportunity for you, don't delay and apply today! We look forward to hearing from you.

About Us

The Wealthy Contractor is a small, upbeat and growing educational, coaching, and events company in the Coral Gables, Florida area. Since 2009, we’ve been accelerating the journey to the success, wealth and freedom home improvement business owners dream about. We provide tools, strategies, resources, and relationships that help transform home improvement business owners into successful leaders and millionaires.

Our company’s core values are...

● We’re Success Fanatics

We want EVERYONE to win, and we’re obsessive about it. We care deeply for the company’s success, our clients’ success, and our team members’ success, and this continually drives us to achieve amazing things together.

● We’re Creators & Doers

We spearhead big visions and then hold ourselves accountable to make them reality. We are leaders, creators, explorers, builders, and Googlers. We can take hits and keep moving forward, because we’re scrappy, no-excuses, DOERs!

● We Love The Pursuit of Excellence

We strive to be the best version of ourselves. We seek out mentors and teachers as we remain lifelong learners. We remain humble and curious in order to continuously learn, grow, and redefine exceptional. We are living intentionally not just for the destination, but for the journey to get there.

● We Elevate Each Other

We actually like people and we like having fun. Attitude is everything, and positivity provides a pathway. We deliver tough love to lift each other up, balancing empathy with honesty. We have faith in where we’re going and in one another, knowing we’ll go further hand in hand.

Benefits

● Competitive salary with performance-based bonus opportunities available

● Unlimited PTO Plan with at least 5 mandatory days off per quarter

● Comprehensive employee benefits including medical, dental, vision, life and disability insurance ● Opportunity to be fully remote with minimal travel

● Eligible for 401(k)