Marketing Events Lead

Description

Company Description

The Vertex Companies, LLC (VERTEX) is a global $150M professional services firm that offers integrated forensic consulting, expert witness services, construction project advisory, and compliance and regulatory consultingto a myriad of markets and industries. Our brand purpose is to better outcomes for our clients, colleagues, and communities. Join us if you are looking for a career that offers you a chance to love what you do, continuously learn, and take pride in your work.

Job Description

The Marketing & Events Lead is responsible for developing and executing a comprehensive event strategy that elevates brand authority, strengthens client engagement, and drives measurable pipeline impact. This role owns the full lifecycle of VERTEX’s event presence—from strategic planning through post-event activation—ensuring every event is integrated into broader campaigns and content initiatives.

The ideal candidate is a strategic and operational leader who can design event-driven campaigns while ensuring flawless execution across a portfolio of industry conferences, proprietary programs, and executive engagements.

Core Responsibilities

Event Strategy & Portfolio Management

• Develop and lead a tiered event strategy aligned to corporate priorities and business unit growth objectives.

• Own the planning and execution of:

• Industry conferences and trade shows

• Sponsorships and speaking engagements

• Proprietary executive roundtables and client programs

• Webinars and virtual events

• Regional and field marketing activations

• Evaluate event participation through a strategic lens, ensuring each investment supports defined goals such as pipeline generation, executive or firm visibility, strategic account penetration, or market expansion.

Event-Led Campaign Development

• Ensure all events are supported by structured, integrated campaign plans.

• Develop and oversee:

• Pre-event targeting and outreach strategies (in partnership with Sales)

• Event-specific messaging and positioning

• Coordinated email, digital, and social promotion

• Executive visibility plans

• Content drops tied to event themes

• Post-event follow-up and nurture workflows

• Shift event participation from standalone activations to campaign-driven programs with defined pipeline objectives.

Content Strategy Around Events

• Partner with marketing and subject matter experts to develop event-aligned content, including:

• Thought leadership articles and whitepapers

• Speaking abstracts and presentation materials

• Event-specific landing pages

• Social and digital amplification content

• On-site messaging and experiential materials

• Post-event recap and follow-up content

• Ensure event messaging reinforces VERTEX’s positioning as an integrated advisory and disputes firm operating in high-stakes environments.

Pipeline Impact & Performance Measurement

• Define KPIs and reporting frameworks to measure:

• Event-sourced and influenced pipeline

• Account engagement and executive meetings

• ROI by event tier

• Audience growth and brand visibility

• Conversion from event engagement to opportunity

• Partner with Sales and Business Development to ensure structured follow-up and measurable pipeline progression.

Team Leadership & Execution

• Lead and mentor the Marketing Events Coordinator and supporting staff.
• Oversee vendor management, logistics planning, contracts, sponsorship negotiations, and on-site execution.
• Ensure disciplined project management across all event timelines, budgets, and deliverables.
• Manage event budgets strategically to maximize impact and resource efficiency.

Qualifications & Competencies

• Bachelor's degree and 8 years of related experience, a Master's degree and 6 years of related experience, or 11 years of related experience and no degree.

Knowledge & Skills

• Experience in B2B marketing and events management
• Experience leading and managing teams
• Strong understanding of integrated marketing, event strategy, and sales enablement
• Proven success planning and executing large-scale events
• Excellent communication, project management, and stakeholder alignment skills.
• Ability to manage multiple priorities in a matrixed environment with tight timelines.
• Creative thinker with strong problem-solving skills and a data-driven mindset.
• Experience in professional services, consulting, or highly regulated environmentsstrongly preferred
• Background working in matrixed or growth-oriented organizations strongly preferred

Additional Information

At VERTEX, we invest in top talent with a highly competitive total compensation package designed to reward performance and support long-term success. Total compensation includes a base salary and a performance-based discretionary bonus program. Our comprehensive benefits package offers multiple healthcare and dental plan options, as well as company-paid Life Insurance, Short-Term Disability, and Long-Term Disability coverage—ensuring peace of mind for you and your family.

We offer a 401(k) plan with immediate matching and full vesting, empowering employees to build financial security from day one. Additional benefits include Flexible Spending Accounts, a robust Employee Assistance Program, and a suite of exclusive perks that enhance everyday life.

At The Vertex Companies, our salary ranges are intentionally designed to support meaningful career growth over time. These ranges allow employees to develop, expand their impact, and increase their earnings as they progress within their job level. A new hire’s starting compensation is determined by their experience, geographical location, scope of the role at the time of hire, and Company affordability. Our ranges are structured to reward growth and performance, ensuring there is room for advancement and long-term opportunity.

The salary ranges for this role are as follows:

$109,000 - $296,000 USD annually (Geographical Tier AA - Sample Locations: NY Metro, San Franscisco, San Jose, Seattle)

$101,000 - $274,000 USD annually (Geographical Tier A - Sample Locations: Irvine CA, Middlesex NJ, Tacoma WA, Boston, Alexandria)

$92,000 - $251,000 USD annually (Geographical Tier B - Sample Locations - Baltimore, Chicago, Anchorage, Portland)

$84,000 - $228,000 USD annually (Geographical Tier C - Sample Locations - Atlanta, Charlotte, Cincinnati, Miami)

$80,000 - $217,000 USD annually (Geographical Tier D - Sample Locations - Mississippi, Mobile AL, Bowling Green KY, Tulsa)

Time away matters—so we provide a generous paid time off program, including vacation, sick time, and paid holidays (with prorated options for eligible part-time employees).

At VERTEX, growth never stops. Our signature “Lifetime of Learning” program offers tuition reimbursement and personalized support for employees pursuing advanced education—helping you sharpen your skills and accelerate your career.

Notice to Third Party Agencies:

Please note that The Vertex Companies employs a fully staffed recruiting team. We do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Agreement, VERTEX will not consider or agree to payment of any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement, VERTEX explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of VERTEX.