We are The Tour Guy, the leading provider of unforgettable tours and authentic experiences for English-speaking travelers exploring Europe and the U.S.A. Our mission is simple: to help people make the most of life by immersing themselves in destinations, culture, and learning.

Guided by our loyalty to customers, we live by the Golden Rule of travel: treat every vacation as if it were our own. Our highly skilled team curates exclusive, once-in-a-lifetime tours and experiences—from exploring the Vatican to mastering Parisian cooking, and everything in between.

What You'll Do

As our Marketing Growth Lead, you’ll own and optimize our marketing channels—email, social, YouTube, blog, and press—turning traffic into loyal followers and measurable revenue. Your responsibilities include:

Plan and manage the marketing calendar and roadmap.
Oversee email, blog, and social performance, ensuring consistent publishing.
Write and edit scripts, subject lines, and campaign copy.
Track and analyze metrics across channels using GA4 and Klaviyo, providing actionable insights.
Align content and conversion goals with SEO and e-commerce teams.
Manage agencies and freelancers for content and creative execution.

Skills

Proficient in GA4: event tracking, UTM setup, funnel reporting.
Skilled in Klaviyo: flow setup, segmentation, A/B testing, and reporting.
Strong ability to pull and interpret channel metrics (traffic, CTR, conversion, ROI).
Fluent in Meta Business Suite and YouTube Studio Analytics.
Strong copywriting and editing skills under deadlines.
Experienced in Google Search Console and keyword performance tracking.
Basic familiarity with Figma or Canva for creative collaboration.

Experience