E-commerce Retention Marketing Strategist

Want to be the hero who brings customers back?

You'll create winning strategies.

Build loyal fan bases.

Turn one-time shoppers into regulars.

If you're ready to see your ideas drive serious results, keep reading!

The Role

Strategy and Client Growth

• Own retention strategy for up to 15 eCommerce brands
• Identify retention bottlenecks across email, SMS, subscriptions, loyalty, etc
• Build client-specific retention playbooks and performance roadmaps
• Deliver clear strategies to increase LTV, AOV, and repeat purchase rates
• Improve retention-driven revenue to 30–35% of total revenue per client

Data and Reporting

• Run regular audits and build performance scorecards
• Track KPIs such as returning customer rate, LTV, churn, and time to second purchase
• Identify at-risk accounts and recommend actions proactively
• Pull and interpret retention data to support decision-making

Experimentation and Optimization

• Design and run A/B tests across retention channels
• Optimize flows, segmentation, offers, and timing to drive improved outcomes
• Systemize winning strategies into internal SOPs and templates

Collaboration and Communication

• Work closely with Account Managers and the CEO
• Lead retention-focused strategy calls with clients
• Participate in the onboarding of new clients and strategy development from day one
• Audit prospects and help qualify retention potential before onboarding

Must-Haves

• Minimum 3+ years of experience in retention marketing for eCommerce brands
• Proven experience in email marketing, particularly Klaviyo (flows, segmentation, reporting)
• Strong understanding of SMS, subscriptions, loyalty programs, and post-purchase journeys
• Comfortable working with cohort analysis, LTV, CAC: LTV, and retention-related metrics
• Ability to interpret data and present clear strategies based on insights
• Experience working in-house or at an agency with DTC brands
• Ability to operate independently, take ownership, and execute strategies end-to-end
• Strong communication skills – able to present findings and strategies to clients and team
• Ability to audit and diagnose retention performance issues across channels
• High attention to detail with strong critical thinking and problem-solving ability
• Strategic operator who can build systems and playbooks based on repeatable success
• Bonus: Experience working with analytics tools like Triple Whale, Peel, Lifetimely, etc.

What We Offer

• $4,000 - $6,000 monthly salary
• Schedule: Flexible
• Location: Remote
• Path to Lead Strategist within 12 months

First 90 Days Plan

By Day 30:

• Complete onboarding and gain a deep understanding of Hashtag Monday’s approach to retention strategy
• Review existing client accounts assigned to you and begin conducting retention audits
• Understand each client’s current performance benchmarks and customer behavior
• Identify immediate retention issues and low-hanging fruit opportunities
• Begin building trust and communication cadence with Account Managers and technicians

By Day 60:

• Present a retention strategy and 90-day roadmap for each assigned client
• Begin executing improvements to email, SMS, subscription, or loyalty flows based on audit findings
• Collaborate with the team to start implementing A/B tests and gathering insights
• Set up and start maintaining retention scorecards to track LTV, repeat purchase rate, and other key metrics
• Actively participate in client calls and report on progress, challenges, and next steps

By Day 90:

• Fully own the retention strategy for your assigned accounts
• Demonstrate measurable improvements in retention KPIs (LTV, returning customer rate, etc.)
• Share learnings, wins, and frameworks with the wider team
• Begin contributing to internal SOPs, strategic playbooks, and testing templates
• Identify areas where we can improve our internal retention systems and make recommendations

About Us

Hashtag Monday helps online shops make more money from emails.

We focus 100% on email marketing.

We build powerful email funnels that drive serious sales.

Our clients range from Shark Tank successes to growing brands.

We believe in doing one thing exceptionally well.

Hit the “apply” button and we'll chat soon!

Note: Only resumes in English will be taken into consideration.

In the form, please respond “retention” to the “Why should we consider YOU for this position?” question.