Sr Performance Marketing Manager

Sr Performance Marketing Manager

About The Role:

The Sage Group’s client, an American delivery company based in San Francisco that operates a grocery delivery and pick-up service, is looking for a skilled and motivated performance marketer with strong experience in performance marketing channels to join our client’s Performance Marketing team. This role offers the chance to make a rapid impact by overseeing the performance of marketing campaigns across US and Canada. You'll play a key role in analysis, solving complex problems, and crafting strategic suggestions while also leading conversations with internal and external stakeholders to drive collaboration and results. In this capacity, you will work cross-functionally with various teams and external partners, such as Meta, Google, & more, to explore and implement cutting-edge marketing technologies.

About The Team:

Performance Marketing accelerates top line business growth by driving highly qualified traffic to our client’s properties via Paid, Owned and Organic channels, as efficiently as possible. They promote growth across each stage of their customer lifecycle by leveraging earned channels as well as performance marketing channels.

About The Job:

• Oversee substantial budgets across performance marketing campaigns in channels such as Paid Social and Shopping, with expertise in product feed management.
• Develop and execute comprehensive marketing strategies for key CPG Brand and Retail partners.
• Work in conjunction with budget stakeholders to ensure deliverables alignment and campaign success in a fast-paced and dynamic environment.
• Lead conversations and foster collaboration with key internal stakeholders to ensure seamless execution of our marketing features and initiatives.
• Collaborate extensively with internal cross function teams and external partners to fine-tune media purchasing strategy, aiming to understand and execute on marketplace trends & seasonal events and to meet ambitious growth objectives efficiently.
• Hands-on responsibility with improving campaign metrics and meeting goals, such as CPA, ROI, ROAS, LTV, and CAC.
• Generate channel forecasts and deliver campaign budget recommendations, displaying the flexibility to adapt strategies quickly in light of new insights.
• Construct and manage experimentation roadmap to optimize performance, including A/B creative testing, incrementality tests, and bidding algorithm tests.
• Recommend and plan tests for potential new channels/product features to unlock additional audiences and inventory for growth acceleration.
• Bringing your creative experience and marketing insights to boost our strategies.
• Independently and proactively troubleshoot and resolve campaign issues

Required Qualifications:

• At least 5+ years of hands-on-keyboard experience managing performance marketing campaigns across major platforms (Meta, Google, Pinterest, TikTok)
• You are a results-driven marketing professional with a strong track record in managing extensive budgets across different performance marketing channels.
• You have excellent analytical abilities, focusing on optimizing customer acquisition costs, ROAS, ROI and evaluating campaign effectiveness.
• You have strong communication skills and experience working in cross-functional teams, and you thrive while solving challenges independently.
• You understand how to strategize effectively around goals.
• Precision and multitasking in deadline-focused environments come naturally to you.
• Bachelor’s degree

Preferred Qualifications:

• Prior experience working with large product catalogs (10K+ SKUs)
• Prior experience with CPG product marketing
• You are proficient in interpreting web and app data across multiple platforms and have had experience improving measurement and tracking.
• You have experience partnering with major platforms to create and/or pilot net new products, campaign types, or optimizations.
• You are experienced in partnering with in-house product, engineering, & measurement/ data science and sales teams.
• Experience working in the on-demand economy
• Experience in a startup or high-growth company

Duration: 8 Months, mat leave cover

Location: Remote, USA

Pay rate: $70 - $75/hr