One of The Sage Group’s clients is searching for a Partner Marketing Manager from B2B tech, experienced working with ISVs or SaaS partners for product integrations. The client is a leading technology company specializing in Internet-related services and products that include online advertising technologies, search, cloud computing, and software.

Maintain a menu of marketing benefits / feature opportunities for strategic build partners
Update each quarter (w/ review from Marketing & Partnerships)
Collaborate with XFN teams (GTM, Marketing, Impact) to build process for delivering benefits
Benefits / features execution
Work with GTM, Marketing, and Impact teams to deliver benefits and co-marketing activities with partners
Examples:
Work with Impact on Champions program to schedule 3 partners to present to client Edu Champions per quarter,
Work with Sales to bring 1 partner per month to Sales Enable Trainings
Add partners to client for Edu Partner Hub on a regular basis and maintain site
Provide ongoing co-marketing support to prioritized Build Partners through social and newsletter channels.
Work with EDU marketing teams to understand all relevant client-owned events, campaigns, and moments happening in the year and create:
An overview of all relevant client for Education marketing events, campaigns, and moments where Build partners may have opportunities to participate
Outline specific ways for Build partners to engage in each event, campaign, or moment and attain BD & Marketing sign-off
Execute the plan for each event, campaign, or moment with Build partners and internal client stakeholders

Events and Tradeshows:

Support Build Partners and relevant Works with Chromebook partners (if requested) at key tradeshows (e.g., ISTE & BETT).
Create an asset on ways Build partners can co-market with client at these tradeshows.
Support partners with co-marketing efforts and coordinate with XFN client teams to secure necessary involvement.
Create a post-tradeshow Build partner recap with results on co-marketing efforts, including users engaged and leads generated.
Coordinate prioritized Partner-Led, client-supported events (e.g. Instructurecon) with tasks such as preparing client deliverables needed for the event and working with XFN teams to secure needed involvement.
Coordinate and build presence at annual Global Partner Forum

Co-Marketing:

Guide strategic build partners on co-marketing approaches and brand guidelines.
Develop co-marketing plans with strategic build partners as needed.
Manage Marketing Development Funds (MDF) with Build partners.
Work with the BD team to prioritize partners to invite.
Provide partners with guidance on marketing priorities and call to action.
Review and provide feedback on applications, ensuring clear CTA and ROI metrics.
Follow up with partners upon campaign completion and assist them with submitting claims before the due date.

Reporting and Communications:

Collect impact metrics from all Build partner marketing activity in a centralized tracker.
Develop a quarterly external To-Build Partner Marketing newsletter.
Source newsletter content from the Global Client for Education Partner Newsletter.
Source content from BD, Ecosystems Product, DevRel, and Marketing teams tailored to Build partners.
Compile and write the newsletter.
Work with a marketing automation agency to send the newsletter and collect metrics.
Develop a monthly internal Build Partner Marketing Progress update internally showing:
Status of all workstreams.
Impact dashboard including results from co-marketing efforts with Build partners.
Develop a quarterly Build Partner Marketing Progress presentation for internal leadership review
Develop an external recap / follow up and send to partners with results post key moments/events
Internal: Proactive communication with the team on project tracking, timely email communication and responses to xfn team members

Product Marketing with Build Partners:

Collect Build partner inputs for client-owned websites (e.g. app hub), marketing collateral, launch and cultural moments and campaigns as requested by product & partner marketers.
Update and facilitate v2 of client for Education App Hub with the web team to launch in H2 2025
In partnership with product marketing managers, support launches for partner focused features and collect inputs from Build partners for marketing on client-owned channels.

Must haves:

5 years experience as a Partner Marketing Manager in B2B tech, working with ISVs or SaaS partners for product integrations, MDF funds, events playbooks and reporting
Must be able to handle the busy time periods, lead up to January/June for major events
Proactive communication and relationship management internally and with partners to build trust, keep promises, use empathy and deadlines

Duration: 1 year to start plus strong extension potential

Location: 100% remote USA, but West Coast and Mountain Time a must and Bay Area or LA locations strongly preferred

Compensation: $55.00/hr – $67.00/hr