Marketing Program Manager

One of The Sage Group’s top clients is looking for a B2B Marketing Program Manager, with B2B product messaging experience and advertiser measurement experience a plus. The Client is engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence.

Duration: 8 months plus extension potential

Location: 100% remote in USA

Compensation: $50-58/hr

Full Funnel Measurement is client’s comprehensive approach to helping advertisers understand and improve their advertising results across the entire customer journey—from awareness to loyalty. This initiative addresses the challenge that 77% of marketers face when trying to measure cross-channel performance effectively. Full Funnel Measurement provides advertisers with cross-channel insights and measurement capabilities that enable better, data-driven decisions to improve both short-term and long-term business results.

Full Funnel Measurement portfolio includes Multi-Touch Attribution (MTA), Long-Term Sales (LTS), Path-to-Conversion insights, client Marketing Cloud (AMC), Ads Planner, and Ads Data Manager. The strategic vision encompasses three phases: establishing full-funnel measurement capabilities, extending measurement on and beyond client with AI-guided optimization, and ultimately delivering full-funnel insights-to-action powered by AI, including the Customer Journeys foundational model launching in 2026.

Measures of Success

• Support adoption rates of FFM products (MTA, LTS, P2C, AMC) across customer segments and influence product roadmap through evidence-based insights
• Support influencing organizational priorities, business direction, and senior leadership decisions up to VP level
• Help deliver long-term impact on customer experience and business outcomes with cross-organizational and industry-level reach
• Support revenue influence through product marketing initiatives and GTM execution
• Maintain deep understanding of market dynamics, competitive landscape, and emerging customer needs
• Support GTM strategies with speed, quality, and thoroughness while establishing mechanisms that ensure strategy success

Key Responsibilities

• Help develop and orchestrate comprehensive GTM strategies for the full FFM product portfolio across all three strategic phases
• Support in-depth market research, customer interviews, and competitive analysis to identify opportunities and translate advertiser challenges into actionable product requirements
• Communicate the FFM product vision to internal and external stakeholders and proactively drive business reviews up to VP level
• Craft compelling product narratives and positioning that differentiate client measurement capabilities in the market
• Help develop single-source-of-truth documentation including positioning, messaging, product availability, best practices, and implementation guide
• Support Sales teams to align GTM strategies to the product roadmap and equip teams with resources and knowledge
• Establish client as a leader in full-funnel measurement through analyst relations, trade events, and strategic communications

Qualifications

• Bachelor's degree with 4+ years of experience in marketing program management, experienced in B2B product sales enablement/pitch deck messaging for GTM, a record of tracking successful product launches
• Prior B2B PMM experience a big plus
• Experience in advertising/marketing technology industry, particularly in measurement and analytics
• Complete independence in execution and decision-making with strong project management skills and ability to assess risk
• Deep knowledge of core business objectives, marketing investments, and ability to decompose complex business problems into straightforward strategies
• Advanced communication skills to represent complex decisions to leadership and influence without direct authority across organizations
• Technical acumen with understanding of advertising technology, measurement methodologies, attribution models, and AI/ML applications
• Strong analytical and strategic thinking skills with comfort analyzing data and using insights to inform product decisions
• Passion for understanding customer needs and advocating for the voice of the customer