Marketing Campaign Manager
The Sage Group’s client, a well-respected collaboration software company, is looking for a Campaign Manager to help drive end-to-end campaigns and increase full funnel demand for their collaboration software product.
Working closely with demand generation and product marketing managers, your role will be to plan and execute the B2B campaigns to engage with prospects for upsell, cross-sell, and expansion opportunities.
The main function of a Campaign Manager is to ensure marketing campaigns are executed correctly and error-free. A typical campaign manager is responsible for creating marketing and advertising plans and monitoring these programs across various owned and 3rd channels.
Job Responsibilities:
- Support (coordinate campaign execution, communication, operations) the work of internal cross-functional partners and external marketing agencies.
- Create campaign plans and work cross-functionally, working with Operations, Design, Marketing Analytics, Product Marketing, and Demand Gen strategists for execution (not keyboard level, will oversee internal channel teams or agencies for detailed execution).
- Evaluating the impact on campaign performance by channels and assets relating to funnel engagement and business outcomes.
- Coordinate operational processes (ticketing, calendars, light project management) across multiple teams.
Skills:
- Effective oral and written communication. Expert knowledge of marketing principles.
- Problem-solving skills, self-starting attitude, and the ability to excel in a dynamic, large enterprise setting with evolving variables.
- Strategic and organizational planning skills.
- Previous experience with marketing tech stack, such as Eloqua, Marketo, Hubspot, Salesforce.
Qualifications
- 5+ years of experience in demand generation, marketing campaign management, lifecycle marketing, and integrated marketing (or similar) across B2B.
- Understanding of customer marketing and complex buyer journeys.
- A passion for metrics. You live for the data and use it to guide your programs.
- Marketing automation tools
- CRM experience required, Salesforce preferred
- Bachelor’s degree preferred
- B2B Tech, SaaS preferred
- Large tech ideal
This is a one-year contract
Fully remote, but Pacific Time preferred
$60.00 hourly, W-2
Medical, dental, vision, and 401(k) benefits available