Marketing Analyst

Marketing Analyst

12+ month contract

Remote in the US

Pay rate: $50-58/hr. W2

Role Description

The Sage Group’s client, a leading Cloud SaaS company is searching for a contract Marketing Analyst. As a Marketing Operations Analyst on the Marketing Operations & Technology team, you’ll help shareour marketing data strategy. This includes drivingdata governance and consistency across systems, enabling effective audience targeting for strategic marketing initiatives, and ensuring compliance with privacy regulations such as GDPR and CCPA.

This is a hands-on technical role, ideal for someone who thrives in ambiguity, works autonomously with large data sets, and brings structure to complex problems. The role involves writingcomplex SQL to access data in our warehouse, whilealso building and activating audiences through our customer data platform (CDP).

The idealcandidate is innatelycurious and passionate about identifying novelapproaches to derive value from disparate data sets and highly motivated to improve your skillset around the modern data stack.

Responsibilities

• Audience Targeting: Develop and implement audience segmentation strategies using advancedSQL queries and data manipulation to support targetedcampaigns.
• Data Governance and Management: Gain a comprehensive understanding of our data quality and flow processes, while identifying and developing solutions to enhance data usability and accessibility.
• Compliance Oversight: Ensure all marketingdata practices adhere to privacy regulations, including GDPR and CCPA.
• Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate data from varioussources into the customer data platform (CDP) for comprehensive analysis.
• Analytics and Reporting: Design and execute data analyses to derive actionable insights, providing stakeholders with regular reportson marketing performance and audience behavior.
• Collaboration and Communication: Collaborate cross-functionally with marketing stakeholders to gather evolving requirements, design effective solutions, and clearly communicate nuances of the deliverable to ensure alignment and actionable outcomes.

Requirements

• Bachelor’s degree in data science, Computer Science, or a relatedfield
• Minimum of 3-5 yearsof experience in data management, analytics, or similar, preferably within a marketing environment
• Proficiency in SQL for data manipulation and analysis. Comfortable with Python.
• Experience working within data platformslike Databricks/Snowflake, and analytics modeling platforms such as Tableau
• Strong analytical and problem-solving skillswith the abilityto interpret complexdata sets and generate actionable insights.
• Exceptional attention to detail and a commitment to maintaining high data quality standards.
• Demonstratesinnate curiosity, comfortwith ambiguity, and a proactive approach to identifying opportunities for improvement and innovation in data processes