Head of Marketing

One of The Sage Group’s clients is looking for a Head of Marketing, strong with multi-channel demand generation, accustomed to providing excellent ROI results in the B2B tech space as a player/coach, successfully leading and developing a marketing team. Client is a full-cycle service provider that builds software R&D offices for US product tech companies in Eastern Europe and Latin America.

SCOPE OF DUTIES:

• Develop and execute a lead generation-focused marketing strategy;
• Collaborate with the executive team to align marketing efforts with overall business objectives;
• Identify and capitalize on market trends, competitor insights, and customer needs;
• Strengthen the company's brand identity to support lead generation efforts and ensure consistent messaging across all channels;
• Leverage digital marketing channels to drive high-quality leads;
• Use analytics and performance metrics to refine strategies and report on key marketing KPls, with a focus on lead generation outcomes;
• Collaborate closely with the Marketing Lead on strategy implementation;
• Partner with cross-functional teams, including sales and operations, to ensure seamless execution of lead generation initiatives.

REQUIREMENTS:

• 10+ years in B2B marketing, especially within the service tech sector;
• 10+ years leading multi channel demand generation B2B tech marketing strategies, marketing automation, and pipeline management;
• 5+ years in a senior player/coach B2B marketing role in tech
• Experience in AB testing and working with analytics tools like Google Analytics, Hotjar, Amplitude and/or others;
• Expertise in creating compelling and consistent messaging for target audiences;
• Strong strategic thinking, analytical, and decision-making skills;
• Exceptional communication and leadership abilities;
• Experience managing budgets and optimizing marketing ROI;

Duration: Fulltime employment

Compensation: base salary $168-192k plus bonus and stock options