The Sage Group’s client, an American delivery company based in San Francisco that operates a grocery delivery and pick-up service, is looking for a B2B Growth Marketing Manager, focused on Retailer B2B offerings. The role will start with a 6-month contract with the ability to extend and potentially hire full time, pending performance.

While you’re likely familiar with our client’s platform, providing access to the food you love so you have more time to enjoy it together — they also have a thriving B2B business that helps retailers and CPG brands reimagine the ways in which they connect with consumers. Our client’s mission is to power every grocery transaction; and the Retailer B2B business is building the path by offering retailers industry-leading e-commerce, fulfillment, in-store, and ad tech products that allow them to grow and compete in the marketplace.

Create lead generation strategies across platforms that drive engagement, leads, and sales for each audience cohort and product.
Continuously optimize campaigns, testing formats, content, audiences and other variables.
Responsible for the planning, execution, and management of Retailer-facing CRM programs, including monthly newsletters, nurture campaigns, event follow-up and others via SalesForce Account Engagement (Pardot).
Owns the strategy, development and execution of all paid media across paid social and paid search.
Research and recommend additional marketing channels/media partners that support enterprise business goals, developing and executing a holistic growth strategy.
Partner with Product Marketing to support go-to-market strategies with channel marketing plans.
Work with the events team to send email invites, and develop event follow-up campaigns to nurture leads.
Analyze cohort data to identify key trends and behaviors and develop targeted messaging and campaigns to drive desired outcomes.
Oversight of all content development for B2B marketing channels, including working with creative teams and agencies on production/asset development and copy-writing.
Oversee external paid media agency relationships for retailer marketing.
Serve as the marketing operations contact, partnering with sales operations to track, measure, and optimize campaigns.
Support Product Marketing in maintaining and optimizing the Platform website.

About you:

3+ years of experience in a B2B digital marketing or channel marketing role at a B2B SaaS company
Proficiency in marketing automation tools (SalesForce Account Engagement)
Thrives in a fast-paced, cross-functional role
Self-starter that proactively seeks opportunities where marketing can uniquely support the Business Development organization
Creates a culture of experimentation, learning, and a growth mindset.
Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps.
Deep understanding of the market, applied technologies, and domain expertise in channel marketing

Minimum Qualifications:

SaaS growth experience
Experience with marketing automation and CRM platforms (eg. Pardot, Salesforce or similar)
Knowledge of Google Analytics, Google Ads Manager, LinkedIn Advertising
Lead generation experience
Ability to interpret complex data to make informed decisions
B2B marketing experience

Preferred Qualifications: