One of The Sage Group’s clients is looking for ABM Marketing Manager, ideally from the insurance industry. The client provides digital sales automation solutions to the insurance, financial services and wealth management industries that enable digital sales journeys and seamless sales experiences.

Your Mission:

Build and execute on an end-to-end digital ABM marketing strategy that drives sales qualified leads through SEO, ABM, email, display ads, AdWords, chatbot, content syndication, and other next-generation digital marketing techniques.
Collaborate with the demand team on the annual campaign plan, define the CRO message, and related contents that you’ll need to deliver on the promise to acquire net new logos.
Work closely with digital marketing, product marketing, field marketing, partner marketing, and customer marketing on ABM strategy and campaign development to ensure a highly coordinated experience and ensure brand consistency across all channels.
Work with the content team to develop a content and social media calendar that drives traffic to our site and helps us improve awareness and discoverability. Manage out sources/freelancers.
Work with the field marketing team to project manage webinars and events, as well as drive sign-ups for them.
Work closely with ops and leadership to report out on our lead generation and account engagement efforts. Use data and insights to tweak our recommendations, including targeting and messaging.

What you’ll need:

4+ years experience running end-to-end ABM digital marketing campaigns, display, retargeting, key words, meta data, content and blogs
Product Marketing and event marketing experience a big plus
Passion for ABM marketing targeting both enterprise and mid-market companies
Experience ideally using SFDC, Pardot, 6Sense, Google AdWords, LinkedIn Ad Manager and other paid media platforms

Location: 100% remote in the USA

Duration: 3-6 months with extension potential and contract to hire for the match

Compensation: $55-64hr