As the Retention Marketing Manager, you will drive customer and consignor retention with a focus on sales + retail enablement. This role sits at the cross section of marketing, sales + retail to optimize and scale our growth both digitally and in person.

The ideal candidate is both creative and data driven, obsessed with personalization, knows how to trust but verify, thrives in a fast-paced environment, has a willingness to adapt and a commitment to getting things done.

What You Get To Do Every Day

Work cross-functionally with Sales, Sales Operations, Merch, and Retail to drive engagement from top of funnel to bottom of funnel
Manage strategic content of marketing portal for both retail and sales colleagues to provide the assets needed to support business goals
Responsible for the health of digital campaigns including deliverability, audience growth, engagement, and conversion - while partnering with production team on efficiencies and platform updates
Lead testing strategy with sales partners on new Pardot automations or clienteling opportunities
Streamline sales + retails processes and ensure updates + data capture are effectively measured + communicated
Build strong relationships with sales reps, store teams, and other stakeholders
Optimize existing Pardot campaigns based on performance and prioritizing for impact
Deliver on initiatives to retain and reactivate consignors + buyers in partnership with sales + retail teams
Oversee sales tools and technology to enhance team effectiveness and adoption
Be an authority on copy and design, leveraging past performance data to back decisions
Partner effectively with cross-functional teams, including Sales, Acquisition Marketing, Merchandising, Product, Pricing and Planning, and Site to ensure cohesive and consistent messaging and strategy
Management of marketing portal
Assist with market and competitive research to inform marketing strategies
Partner with product on test + learn strategies to drive both sides of the marketplace
Gather feedback from store + sales teams, identify knowledge gaps, and continuously iterate on marketing strategy
Build toolkits for sales + retail teams to be able to action on and scale locally
Supports retail and sales teams with HV events in TRR store and external outside of store events
Creates and manages sales enablement content like playbooks, training materials, and customer-facing resources

What You Bring To The Role

6+ years using CRM tools and or sales enablement experience
Experience with A/B testing and a combination of B2C and B2B lead nurturing experience
Adept in strategic thinking & analytics with a passion for innovation and creative problem solving (familiarity using tools such as Salesforce, Pardot, Braze, Looker)
Demonstrated ability to excel in a demanding and ambiguous environment with competing priorities
Prior ecommerce, retention, lead generation, loyalty or mobile marketing experience is a plus

Compensation, Benefits, + Perks

The expected salary range for this role is $116,280.00-$130,815.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.