Senior Marketing Manager

Position Description

The Senior Marketing Manager is a pivotal role responsible for leading PTL’s North American Member marketing initiatives, expanding the organization’s reach across key channels such as digital, direct mail, and social media. Reporting directly to the Director of Marketing, this position will collaborate closely with the Director, providing key support in implementing bold, strategic direction, ensuring brand consistency, budget adherence, and alignment with PTL’s mission and goals.

The Senior Marketing Manager will oversee one direct report and a team of contractors, with a focus on building a high-performing marketing team over the next three to five years. This role will drive measurable, repeatable success, targeting a 40% annual growth, testing new strategies, and managing a scalable budget to maximize impact and consistently increase covered Gospel orders and drive donations under $1,000.

Company Description

The Pocket Testament League is a global movement of Christ followers who are inviting millions to meet Jesus using a simple repeatable method that works for anyone. Since its inception in 1894 to 2018, over 130 million people had been invited to meet Jesus using Gospels of John.

Today, across more than 200 countries, our 100% remote team of 17 full-time equivalents has a goal to invite 1 billion million people to meet Jesus in the next 10 years. We do this through an energetic, collaborative culture that holds fast to God’s Word and is committed to excellence and innovation until all are invited to meet Jesus. In Fiscal Year 2024, 9.5 million people were invited.

Required Competencies and Traits

• Has 5+ years of marketing experience with a proven track record of driving acquisition, conversion, and engagement through strategic marketing efforts, along with 2+ years of leadership experience managing direct reports.
• Has hands-on experience leading digital and print marketing efforts, including large-scale, six-figure+ paid advertising campaigns, email marketing, SEO, direct mail, donor acquisition, e-commerce platforms, and lead generation.
• Is a versatile creative professional skilled in copywriting, editing, graphic design, videography, and photography, capable of executing projects independently and collaborating effectively with teams.
• Possesses strong analytical skills, using campaign data to refine strategies and maximize impact.
• Can travel domestically for face-to-face meetings, as needed, 3-6 times per year.

Position Focus and Fit

The core focus of this position is to increase covered Gospel orders and drive donations under $1,000 for the mission of The Pocket Testament League. The person will best “fit” The League and this position when they:

• Loves Jesus, loves God’s Word, and has a heart for the lost. The Great Commission drives everything we do.
• Thrives on embracing God-sized visions and is passionate about executing them through creative problem-solving and innovation.
• Eager to actively contribute and execute solutions and manage the day-to-day execution of our North America marketing initiatives. Willing to become a "PTL expert," mentoring current and future direct reports to support the scaling of our efforts as we expand over the next three years.
• Demonstrates strong collaboration skills and actively participates in strategy discussions with the Director of Marketing, who partners with the CEO and Senior Leadership to drive growth plans aimed at scaling PTL to 1 billion Gospels over the next 10 years. Open to adapting to and executing new directions as required.
• Highly organized, detail-oriented, and data-driven, with the ability to effectively manage and plan mass communications 30 to 60 days in advance.
• Brings a 'game-on' mentality and is fully plugged in, focused, and committed to working standard business hours (8 AM – 5 PM local time). When you're on the job, you're fully engaged and dedicated, as you would be in an office environment. You maintain focus throughout the workday, ensuring excellence while preserving a healthy work-life balance, in line with our core value of Think Family. If you're looking to multitask side hustles or other responsibilities during the workday, this job isn’t for you.

Outcomes/Accountabilities

We are looking for a results-driven Senior Marketing Manager to drive the day to day North American Marketing efforts to help achieve a 40% growth year over year growth in donations under $1000 and covered gospels orders. This individual will be pivotal in expanding key marketing channels to fuel the overall growth plan:

• Email Marketing: Mentor and collaborate with the Marketing Specialist to grow the email marketing program by at least 15% during the first year. Oversee the development, execution, and analysis of email campaigns to engage donors and drive results.
• PPC Program: Sustain baseline ROA to continually grow our PPC efforts in Meta and Google via a scaling budget to ultimately achieve a 300% growth in the next 3 years.
• Direct Mail Program: Manage and run our direct mail campaigns, ensuring a minimum 10% growth in donations year-over-year through creative strategies and targeted outreach.
• North American Gospel Design & Marketing Assets: Lead the organization and marketing execution of four successful deliveries per year of the North American Gospel. Ensure the creation of 30-40 new cover designs per print run and coordinate with the Operations team on printing details and deadlines. Work closely with the Marketing team to ensure the gospels are accurately integrated into the marketing calendar. Manage the development of gospel descriptions and oversee the photography process, including both product and staged images, to support upcoming marketing campaigns.
• Mass Marketing Texting: Lead the launch and ongoing management of a mass marketing texting solution designed to generate orders and donations, ensuring optimal engagement and performance.
• Additional outcomes include: Growing our marketing team, enhancing our SEO efforts, evaluating and expanding our social media channels, working with senior leadership to update and launch a refined customer/donor communications. And other duties as assigned.

How We Care for Our Team

Beyond compensation, PTL offers a comprehensive range of benefits, including Health, Dental, and Vision care, as well as a 401K program.

As a 100% virtual team, we put extra effort into building a strong, supportive culture. We begin each week with an all-staff prayer meeting on Zoom, and we hold monthly all-staff meetings and quarterly celebration calls, and weekly small team meetings and 1x1s to stay connected. We use Bonusly to publicly celebrate our values and share the love, with virtual “Cadbury Coins” (named after our founder!), which can be exchanged for gift cards, PTL-branded wear, and more. Additionally, we provide covered Wi-Fi and phone expenses to ensure our team has everything they need to thrive.

We also offer on-call chaplain services, personal business leave, vacation days, sick leave, and FMLA ensuring our team members have the support they need both personally and professionally.

Please visit ptl.org/careers to read our values which the heartbeat of every PTL employee.