Associate Brand Manager

Senior Brand Manager

Location: REMOTE

Duration: 3 Months to start (potential to extend / convert)

Pay Rate: $63 - $67 / Hour (DOE) W2 and benefit options

Planter Interactive's well-known CPG/Manufacturing client has a HOT need for a Brand Manager with up to 3 years of relevant experience preferably in technology, CPG, or foodservice to join their team for an 4 month contract assignment starting in July 2025!

In this role, you are part of the Brand Management team, you will collaborate cross-functionally with Sales & Marketing, Creative, R&D, Supply Chain, Insights, and Legal/Regulatory teams to develop and execute brand strategies that resonate with consumers and drive business growth.

Brand Manager Responsibilities:

Innovation Planning:

• Maintain and update core brand documentation, including Master Product Overviews and International SKU trackers.
• Collaborate with cross-functional teams - Sales & Marketing, Creative, R&D, Supply Chain, Insights, Finance, and Legal/Regulatory - to update Product Requirement Documents and track revisions through the stage-gate process.
• Support the approval and maintenance of key approved product claims in partnership with Legal.
• Coordinate with Supply Chain, Manufacturing, and regional sales teams to support launch readiness, including the delivery of sales samples and new product inventory.

Project Management & Creative Development:

• Manage the translation database in coordination with external agencies for label reviews and internal teams for consumer language alignment.
• Develop Foodservice packaging creative assets to support timely launch execution.
• Oversee new product system inputs including GTIN setup and MOC (Management of Change) initiations.
• Support Brand Managers in the development and review of Retail packaging.
• Assist with the stage-gate process by maintaining key product review documents such as the DVF (Design, Viability, Feasibility) framework.
• Implement brand management best practices to drive process optimization and improve decision-making efficiency.

Product Commercialization Planning:

• Maintain and regularly update sales enablement tools including product spec sheets and presentation materials tailored to local market requirements.
• Create and manage comprehensive product portfolio summaries for both Retail and Foodservice channels.

P&L Management

• Lead budget tracking activities including PO creation, spend monitoring, and monthly budget roll-ups.
• Coordinate the development of the annual, region-specific, bottoms-up brand management budget in collaboration with Sales and Marketing, Creative and agency partners.

Brand Manager Qualifications:

• 3 years of experience in Innovation, Marketing, or Strategy within a consumer brand is a plus, but not required.
• Exceptional verbal and written communication skills, with the ability to clearly summarize complex information and deliver compelling recommendations to align cross-functional teams and leadership.
• Strategic thinker with a passion for developing innovative, consumer-centric solutions.
• Strong project management capabilities, with keen attention to detail and the ability to manage multiple priorities.
• Comfortable operating in a dynamic, fast-paced environment with shifting priorities.
• Collaborative mindset, positive attitude, and a willingness to go the extra mile to ensure program success.
• Willingness to travel for team offsites and partner business meetings, as needed.

Education: Bachelor’s degree required; a focus in Marketing, Strategy, or a related field is preferred.