Email Marketing Manager (Klaviyo)

CRM Manager (Klaviyo) - Drive Retention & LTV Growth for a High-Growth DTC Brand

About the Role:

We are looking for a strategic, data-driven CRM Manager to own and optimize our email, SMS,

and loyalty marketing strategies. This is a hands-on role where you will take full ownership of customer retention, lifecycle marketing, and increasing Lifetime Value (LTV) while ensuring best-in-class customer engagement.

The ideal candidate has at least 5 years of experience in email marketing and CRM, with at least 3 years of

hands-on experience in Klaviyo. You should be an expert in building automated lifecycle flows, segmenting audiences, optimizing loyalty programs, and ensuring compliance across all customer communication channels.

This is an exciting opportunity to join a fast-growing DTC brand and play a key role in scaling our retention

marketing efforts.

Key Responsibilities:

Retention & Lifecycle Marketing Strategy

- Develop and execute data-driven CRM strategies to drive customer retention, repeat purchases, and revenue growth.

- Own the end-to-end email and SMS marketing strategy, from planning and execution to optimization and reporting.

- Implement segmentation and personalization strategies to deliver highly targeted messaging throughout the customer lifecycle.

- Continuously optimize automated email flows (welcome series, post-purchase, win-back, re-engagement, cart abandonment, etc.).

Loyalty & Subscription Management

- Own and optimize loyalty programs, ensuring customer engagement and repeat purchase incentives are fully leveraged.

- Collaborate with product, marketing, and tech teams to enhance the loyalty and rewards experience.

- Work closely with subscription programs, optimizing customer retention and reducing churn.

Performance Analysis & Optimization

- Track and analyze key retention metrics (open rates, CTR, conversions, retention rates, LTV, unsubscribe rates, etc.).

- Leverage Klaviyo, Google Analytics, and CRM reporting tools to monitor campaign performance and drive improvements.

- Conduct A/B testing across subject lines, content, send times, and promotions to maximize engagement and revenue.

Compliance & Best Practices

- Ensure all CRM activities comply with GDPR, TCPA, and other data protection laws.

- Implement SMS marketing best practices, ensuring compliance while optimizing for engagement.

- Maintain email deliverability best practices, optimizing send frequency and sender reputation.

Cross-Functional Collaboration

- Work closely with marketing, content, and design teams to align messaging and branding.

- Collaborate with e-commerce and product teams to integrate customer insights into site personalization and promotions.

- Partner with customer service and operations teams to ensure seamless customer communication and retention strategies.

- Ensure all email and SMS communications are well-written, engaging, and aligned with brand voice.

Who You Are

- 5+ years of hands-on experience in email marketing and CRM (with a strong retention focus).

- At least 3 years of direct experience using Klaviyo (or an equivalent email automation platform).

- Proven experience in SMS marketing, loyalty program management, and compliance (GDPR, TCPA, CAN-SPAM).

- Strong analytical skills, with experience using Klaviyo, Google Analytics, and CRM reporting tools to track performance and optimize campaigns.

- Hands-on experience with segmentation, automation, and A/B testing to improve LTV and retention.

- Strong understanding of e-commerce customer journeys and how to maximize engagement at every stage.

- Excellent project management skills, with the ability to manage multiple campaigns simultaneously.

- Commercially driven mindset, always looking for ways to increase revenue through CRM and retention strategies.

- Exceptional English language skills, with experience in writing and proposing engaging copy for emails and SMS campaigns.

What We Offer

- Competitive salary and benefits package.

- Opportunity to own and shape the retention and lifecycle marketing strategy for a fast-growing DTC brand.

- A collaborative, innovative, and fast-paced work environment.

- Professional growth opportunities in a high-growth e-commerce business.