We create authentic mountain town apparel designed by local artists who truly know their communities. As a Public Benefit Corporation, we empower local artists and support mountain town communities through our weekly product drops. Each design supports a local nonprofit chosen by the artist, with proceeds benefiting both the artist and community causes focused on youth enrichment, arts, or environmental sustainability.

Our mission: Local artists. Local impact.

The Role

We're seeking an experienced social media and email marketing contractor to manage our Instagram presence and weekly email campaigns in Klaviyo. You'll be the voice of our brand across digital channels, connecting with outdoor enthusiasts and mountain town lovers aged 14-50 who live all around the world but share a passion for places like Truckee, Mammoth, Alta, Park City, Aspen, Whistler, and Jackson Hole.

Key Responsibilities

Instagram Management (60% of role):

Create and publish engaging Instagram Reels, Posts, and Stories that showcase our weekly product drops
Source, edit, and repurpose content from our extensive photo bank and partner network
Actively reach out to our local artists and nonprofit partners to gather behind-the-scenes photos, videos, and stories
Transform raw content into compelling posts that tell authentic stories about artists, their communities, and supported causes
Develop creative concepts that showcase products in action within mountain town settings
Edit photos and videos to maintain consistent brand aesthetic while highlighting authenticity
Engage with our community through comments, DMs, and interactive Stories
Monitor and analyze performance metrics to optimize content strategy

Email Marketing (40% of role):

Design and execute weekly email campaigns in Klaviyo for product drops
Create compelling subject lines and copy that drive opens and conversions
Build basic email flows for new subscribers and post-purchase follow-ups
Coordinate email timing with Instagram content for maximum impact
A/B test subject lines and send times to improve performance

Content Asset Management

Proactively request and collect photo/video content from artists and nonprofit partners
Maintain organized content library with proper attribution and usage rights
Create content calendars that strategically incorporate partner-sourced materials
Develop relationships with artists and nonprofits to ensure steady content flow

Required Qualifications

3+ years managing Instagram for consumer brands with demonstrated growth results
Proven expertise in Instagram Reels, Posts, and Stories creation
Strong photo and video editing skills (mobile and desktop editing platforms)
Deep understanding and genuine appreciation for mountain town culture and outdoor lifestyle
Experience with email marketing platforms (CRM experience helpful but not required)
Excellent communication skills for partner outreach and relationship building
Self-directed with excellent project management skills
Ability to work independently within established brand guidelines
Experience working with user-generated content and partner collaborations

Preferred Qualifications

Previous experience with outdoor, lifestyle, or apparel brands
Familiarity with Shopify ecosystem
Experience marketing mission-driven or socially conscious brands
Understanding of conversion optimization and e-commerce metrics

What We Offer

Flexible remote work with creative freedom within brand guidelines
Opportunity to work with authentic local artists and meaningful nonprofit partnerships
Equity participation through our advisor stock option plan
Creative latitude to build something meaningful in the outdoor lifestyle space
Direct collaboration with founder on brand strategy and growth
Access to extensive photo/video library plus ongoing content from amazing partners

Interview Process