Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.
We are seeking a Marketing Program Manager on a contract basis to support our Customer’s ongoing business needs. This role is 100% remote in EST hours.This role will be responsible for designing, developing, and executing marketing programs across the PayPal partnerships, with a focus on PayPal Credit and PayPal cobrand cards. Flawless execution, nurturing a strong and productive partnership, and leading cross-functional initiatives will be critical to achieving goals in this role. This successful candidate will plan, design, develop, and execute effective campaigns that generate portfolio growth. This role will also flex to support key initiatives and deliverables across the marketing team. Key skills to support this include a strong ability to manage projects with tight timelines and expertise driving continual optimization through a test & learn environment.
The Marketing Program Manager Contractor should have proficiency in email and digital marketing channels. Expertise using Workfront and similar campaign workflow tools is highly desired. It’s also critical to quickly understand, apply, and uphold all marketing execution guidelines, including legal and compliance. This role will report to the VP Lifecycle Strategy & Management Leader.
Responsibilities
- Flawless execution of campaigns across all digital and offline marketing channels; following all processes and meeting all requirements of the business
- Develop, maintain, support and execute the marketing calendar across the portfolios
- Lead ongoing daily stand-ups, partner meetings, and planning sessions as needed
- Support budget tracking, invoice processing & monthly reconciliation of marketing campaigns
- Work with Analytics teams to design campaigns, track performance, and assess campaign results to optimize go-forward strategies
- Manage agency and partner relationships ensuring alignment with the client brand standards and requirements
- Strong communication skills, including effectively presenting ideas to the partner and across the organization
- Partner with the client and marketing team on growth campaigns & initiatives across the entire customer lifecycle to meet or exceed portfolio goals
- Flex to support cross portfolio marketing initiatives that impact products
- Work with internal, client and external resources to manage development of digital assets, research plans, product prototypes, and marketing collateral
- Willingness and flexibility to change direction when needed
- Build and maintain a strong, trusting, and productive partnership with the client
- Ensure compliance with all internal & external legal and regulatory requirements
- Monitor industry trends to influence product enhancements and customer experience outcomes.
- Perform other duties and/or special projects as assigned
- Ability to identify, prioritize, and gain alignment to execute key initiatives
- Effective internal partnership across functions at all levels of the organization
- Monitor and accurately forecast program performance. Understand actual performance against forecast to improve go-forward strategies.
- Partner with the Synchrony COE Marketing, Product and Digital teams to gain learnings that influence growth strategies
Skills And Qualifications
- Bachelor’s degree and 5+ years of marketing and/or retail client portfolio experience
- Workfront experience
- Strong Project Management skills
- Understanding of lifecycle marketing
- Good understanding of credit, payments, and digital marketing
- Willingness to travel
- Commitment to flawless execution, including following all processes and requirements
- Exhibit Leadership and presence to advance key initiatives
- Exceptional relationship building and client leadership abilities
- Strong analytical skills
- Excellent oral and written communication skills
- Ability to work cross-functionally and in a small team environment
_We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.
_Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)
Benefits include: Medical, Dental, Vision, 401k.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.