Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.
We are seeking a Healthcare Marketing Manager on a contract basis to grow Specialty markets (cosmetic, hearing, and vision). The ideal candidate will have strong marketing campaign management with agency account coordination experience. This role is 100% remote with a slight preference with PST candidates.
This new role supports the Healthcare Client Marketing team and will execute and traffic omnichannel marketing campaigns with a digital-first mindset. This position will execute and traffic multiple campaigns with competing timelines for multiple team members and industries. It will also support the team with strategic projects and administrative needs. This role will manage the departmental marketing budget, using Excel is imperative. Strong knowledge of PowerPoint and experience designing executive-level presentations including understanding the importance of visual design elements required.
Responsibilities
- Campaign execution & trafficking: Manage multiple campaigns, across multiple channels with various timelines, balance and prioritize deliverables to meet business timelines and goals. Channels are digital first but could include email, paid digital/search, social, and direct mail. Develop calendars and manage campaigns to budgets. Part of this role is managing administrative tasks such as entering projects into campaign management tools and data entry.
- Client marketing support: Execute and traffic client marketing campaigns and deliverables to support B2B2C initiatives, consumer application volume, and other objectives. Must be comfortable working in a digital environment and managing administrative tasks.
- Departmental budget: Manage healthcare team expense budget including vendor relations, invoice entry, project/spend estimates, forecasting and tracking and submission of POs. Communicate with finance and ensure team is following guidelines and policies.
- Executive PowerPoint presentations: Create and edit PowerPoint presentations supporting marketing team for BD presentations, client meetings, and internal reviews. Strong visual design understanding needed.
- Edit marketing pieces and ensure materials are grammatically correct. Strong attention to detail.
- Campaign and project management: Support marketing team in launching and growing strategic initiatives including project timelines, road maps, PowerPoints, and execution of deliverable as needed.
- Manage workstreams and team meetings: Ability to manage internal cross-functional workstream meetings including scheduling, meeting invites, agendas, follow-up correspondence and project plan trackers. Onsite and offsite meeting logistics. Communicating and following up with stakeholders to obtain deliverables and results.
- General marketing support: Manage execution and trafficking of other marketing programs for the healthcare marketing team such as legal approvals, internal stakeholder approvals, media buying, content development, sales support, sales materials/collateral, enrollment marketing, etc.
- Partner with analytics to measure impact.
- Manage external agencies/vendors: advertising, printing, mail house, etc. to ensure products are within budget, and meet project timelines.
- Event management & planning: Procure, manage, traffic and execute all marketing deliverables for events happening throughout the year. Must be highly organized and prioritize deliverables to meet deadlines. Manage logistics, team agenda, budget, calendar, and travel. Manage virtual logistics and assets. Collaborate and communicate amongst internal teams and vendors. Attend shows, run and setup promotions when required.
- Perform other duties and/or special projects as assigned.
Qualifications
- Bachelor’s degree OR in lieu of degree, a minimum of 7 years of marketing or client agency experience.
- A minimum of 3 years of marketing or communications experience.
- A minimum of 2 years of marketing experience working on digital or social platforms.
- Budget management and forecasting experience
- Workfront experience
Preferred
- Innovative with a passion for marketing
- Digital-first mindset and attitude.
- Digital marketing experience including email, paid digital, social, etc.
- Positive team player, a high-energy attitude with a passion for all aspects of marketing roles.
- Able to work in a fast-paced, dynamic environment.
- Highly competent in Excel, Word, PowerPoint, and Outlook
- Strong campaign execution and management skills
- Attention to detail and grammar
- Experience managing team expense budgets and forecasting
- Excellent oral and written communication skills – ability to exchange complex information and interface with cross-functional teams both internally and externally. Experienced working with executive leadership.
- Multi-task project management skills - multiple projects simultaneously from multiple stakeholders to achieve goals. Understanding workflows of creative assets.
- Agency account coordination or management experience
- Self-motivated, creative, strong initiative, and flexible
- Visual design experience
- Trade show and event management experience, especially in a digital/virtual environment.
- Critical thinking and problem-solving skills
_We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.
_Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements) Benefits include: Medical, Dental, Vision, 401k.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.