Senior Graphic Designer

Senior Graphic Designer – The Mayfair Group

Location: Remote

Time: UP to 30 hrs per month

Reports To: Head of Marketing

The Mayfair Group is looking for a Senior Graphic Designer to bring our brand vision to life across important owned communication touchpoints. This role requires a dynamic designer with a strong eye for aesthetics, trends, and branding—someone who can seamlessly integrate seasonal graphic direction, into email, sms, general project, and web asset design while staying ahead of industry trends through competitive research. You will play a key role in shaping Mayfair’s visual identity, ensuring our designs are not only engaging and impactful but also aligned with our brand mission of making mental wellness accessible and transformative.

Key ResponsibilitiesCreative Direction & Seasonal Planning

• Develop and execute seasonal graphic direction that aligns with brand initiatives, campaigns, and product drops in partnership with Art Director / Creative Director.
• Conduct competitive research to stay ahead of industry trends and bring fresh ideas to the brand.
• Collaborate with the marketing, design, and product development teams, including Mayfair’s Founder and Creative Director to create mood boards, color palettes, and design themes for each season.

Email & SMS Design

• Design compelling email campaigns that drive engagement and conversion and thumb-stopping graphics for Email and SMS. .
• Create SMS marketing visuals that are concise, impactful, and aligned with brand identity.
• Maintain consistency across all email and SMS templates while iterating based on performance insights.
• Work with the content team to create motion graphics, GIFs, and short-form animations for storytelling.
• Ensure all assets align with Mayfair’s mental wellness mission and brand aesthetic.

Web & E-Commerce Design

• Oversee the design of website banners, landing pages, and digital assets to support promotions, new launches, and evergreen content.
• Ensure web creative is optimized for conversion and user experience.

Other Creative Projects

• Collaborate with the marketing team on other creative projects that require banners, flyers, event invitations, gifting, press cards, or other types of owned marketing materials

What We’re Looking For

• 4+ years of graphic design experience, preferably in fashion, lifestyle, or e-commerce.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects is a plus).
• Expert in using Figma for all design
• Expert in collaborating and working in the Google Suite (Docs, Slides, etc.)
• Strong understanding of brand identity, typography, color theory, and layout design.
• Experience designing for digital advertising, email marketing, and e-commerce.
• Ability to interpret data-driven insights and adjust creative for performance.
• A passion for mental wellness, culture, and purpose-driven branding.
• Highly organized with strong time management skills and the ability to juggle multiple projects.

Bonus Points If You Have

• Experience with motion design and video editing (Premiere Pro, After Effects).
• Understanding of UX/UI principles for web and mobile design.
• Previous experience working with influencer or community-driven brands.

Why Join Mayfair?

• Work with a purpose-driven brand that’s making a real impact in the mental wellness space.
• Creative freedom to bring fresh, innovative ideas to the brand.
• Collaborative, passionate, and supportive team culture.
• Opportunity to grow and shape the visual identity of a fast-scaling brand.