The Langston Co. is a global insights and strategy firm with a unique approach to consumer research. We call our research method "modular research" - and it's built to make us more effective as researchers and strategists while giving our clients more power and knowledge about the entire field of consumer insights. Every person on our team plays a role in development, discovery, and refinement of this system. Our mission is to make consumer research more approachable and more powerful for brands around the world.

Location: Denver | Boulder | Remote

About The Role

We are looking for a highly experienced, motivated, and flexible Director of Marketing to help shape the next phase of Langston's growth. To thrive in this role, you will have a passion for not only marketing, but also for business building. This is a hands-on, strategic role for the marketer to define, shape and execute strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. The Director of Marketing will report to the Partner of Insights & Strategy.

You will oversee all aspects of marketing, including market positioning, demand generation, and customer advocacy to accelerate our growth trajectory while building the foundation for a best-in-class, insights-led B2B marketing function and eventually scaling the team. This means leveraging Langston's original research, sharpening our story, refining our digital presence, and bringing rigor and consistency to how we show up in the market.

This is a remote role requiring infrequent travel to client locations and future team offsites.

The Director of Marketing role stretches across eight areas:

Syndicated & Modular Product Marketing Help bring to market Langston's emerging syndicated research product and help shape Langston's existing research offerings. You'll be instrumental in refining the value proposition, packaging, messaging, and go-to-market strategy.
Content & Thought Leadership Engine Create and maintain (through collaboration with our Insights & Strategy team) a consistent drumbeat of high-quality, insight-rich content that generates inbound leads and positions Langston as a go-to partner for consumer insights and strategy. You'll collaborate closely with the Insights & Strategy team to translate findings into compelling whitepapers, POVs, social posts, and email content.
Brand Stewardship/Brand Presence Evolve Langston's identity across digital and physical touchpoints. You'll also work with our designer to manage ongoing optimization of the Langston website to enhance brand perception, SEO, and conversion.
Sales Enablement & Collateral Creation Work with the Insights & Strategy team to craft brand-aligned materials that help close deals, from one-pagers and case studies to tailored decks and outreach templates.
Earned Media & PR Help amplify Langston's visibility by identifying media opportunities. This involves pitching original stories and data to publications, and building relationships with key industry editors and platforms.
Performance & Analytics Track, analyze, and optimize marketing performance across channels using tools like Google Analytics and CRM reporting. You'll bring a data-driven mindset to everything you do.
CRM Setup & Opportunity Management Own the implementation and ongoing operation of Langston's CRM (e.g., Salesforce). You'll ensure meticulous pipeline tracking, opportunity hygiene, and workflow integration across Marketing and Business Development functions.
Team Leadership (Future-Oriented) While this is currently a roll-up-your-sleeves, do-it-yourself role, we are seeking someone with the potential and interest to build and lead a small and agile marketing team over time. In the near term, you may collaborate with freelancers or contractors as needed.

Your Experience & Qualifications

The ideal candidate will be a highly skilled B2B marketer who meets the following experiences & qualifications:

5+ years of experience in B2B marketing, preferably in professional services, consumer insights research, or strategy consulting
Experience marketing syndicated research, SaaS, or productized services
Demonstrated success building and managing a CRM (e.g., Salesforce, HubSpot), including setup, opportunity tracking, reporting, and hygiene practices
Strong experience creating thought leadership content, brand stories, and marketing assets in collaboration with subject matter experts
Proven ability to generate and nurture leads through both organic and outbound strategies
Solid understanding of digital marketing tactics (SEO, email, social, web) and experience managing a corporate website
Experience building sales enablement materials (e.g., case studies, one-pagers, tailored decks)
Comfort analyzing performance data and adjusting strategy based on what's working
Excellent writing, editing, and communication skills—with a keen sense of voice and audience
High level of organization and self-sufficiency; you know how to prioritize and execute with limited resources
A collaborative spirit and a desire to work closely with strategy, research, and business development teams

Nice To Haves

Design capabilities or comfort managing creative freelancers (e.g., for decks, branding, or web)
Familiarity with or interest in the world of consumer insights or brand strategy
Prior experience pitching to media or working with PR teams

Langston's 5 Values

We're looking for someone who also values…

Curiosity. Because ground-breaking insights come from people who ask questions.
Creativity. Because innovative solutions come from out-of-the-box thinking.
Actionability. Because the information we uncover must be used to drive action in the real world.
Grit. Because the best way to grow as a colleague, professional, and person is through pushing through difficult moments.
Kindness. Because treating clients, vendors, and colleagues with respect is the foundation of strong relationships, collaboration, and success.

Why Work at Langston

Live Flexibly. We are a remote-friendly team, meaning you can live and work from anywhere.
Learn & Grow. We joke that a year at Langston is like spending three years at business school. Why? We foster a culture of learning and mentorship - both on the job and off. From academic research articles to business books, Podcasts to conferences, learning is deep within Langston's DNA.
Make an Impact. See your insights get turned into action and implemented in the real world. It's difficult to cruise the aisles of a grocery store, browse the internet, or walk through Times Square and NOT come across a brand Langston serves. Our work matters!
Amazing Clients. Langston's client list includes some of the largest consumer-facing companies in the world, as well as quickly-growing startups. You'll have the chance to work with brands that you know (and likely admire) almost every day.
Recharge. We all need to re-charge, and we don't believe in dictating how much time you should take off. That's why we have an open paid time off policy.
Keep Well. Get a monthly stipend to spend on anything that makes you feel happy and healthy (like a massage, gym membership, acupuncture, etc.).

Benefits, Perks & Compensation:

Live and work from anywhere in the United States
Traditional company-sponsored healthcare, dental, and vision insurance
Life, AD&D, Short-term Disability, and Long-term Disability - all 100% paid by Langston
401(k) with company match and immediate vesting
Monthly wellness benefit of $100
Open Paid Time Off Policy
Tuition reimbursement & career development
Paid parental leave
Compensation range: $135,000 to $160,000 annually (based on experience) and a discretionary bonus

_As an Equal Opportunity Employer, The Langston Co. does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.

__We warmly welcome applicants from underrepresented backgrounds to apply.

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