We’re looking for visionary minds and creative souls to join our expanding team at The Lane. We’re a company that believes in pushing boundaries, passionate about shaking up a dated wedding industry with innovative thinking and deeply inspired content drawn from our love of fashion, art, interiors, design and travel.

We’re a company for wild dreamers who believe no idea is too grand, for the magic seekers who refuse to settle for mediocre, for the optimists who dive in head first. We’re for those romanced by visuals, the written word, deep thought and raw honesty.

Join our small but growing team working remotely, for a career and lifestyle that spills with balance and contrast.

The Lane

Creative Scope / There’s never a dull moment given the broad scope of creative work between The Lane Creative Agency and Magazine – from events and brand experiences, digital runway shows, editorial shoots, campaign shoots, social media and feature articles.

Luxury and Boutique Clients / Work with an international edit of the industry’s most beautiful brands and creatives – from luxury brands to boutique businesses in a range of different categories from fashion, bridal, travel, photography to film.

Career Growth / You’ll be part of a boutique, rapidly growing business with so much opportunity for career growth.

A Global Small, Passionate Team / Be part of our small, passionate, ambitious and down-to-earth team located between UK, Europe, New York and Australia.

Balanced Lifestyle / Dip your toes in the fast-paced business of fashion and the vibrance of a creative agency, while slipping back into the beautiful, languid lifestyle of Byron Bay (for those who live locally to our CEO/Creative Director) for a career grounded in balance.

Flexible Working Hours / We don’t subscribe to rigid 9-5 business hours or a corporate working environment. Enjoy the freedom of flexible working hours, as long as results are achieved. The company is fast-paced and our team work hard and effortlessly deliver over and above, so we’re flexible outside of key campaign periods, collaborative projects and meeting times. Start early and finish early if it suits, enjoy a languid breakfast in the sun or take a pilates class in the middle of the day and make up hours in the evening.

Travel / We’re often off to dreamy locations around the world, shooting in the marble quarries of Italy, Sahara Desert of Morocco, Canary Islands in Spain, South Africa, New York City, Tahiti, Fiji and Hawaii, or exploring the otherworldly locations of our own backyard in Australia.

Social Media Manager

Full details at www.thelane.com/careers

Start Date / ASAP (Mid June 2025 is ideal)

Applications Close / Applications Close: 25th May 2025.

Role & Location* / Remote full-time position for Australian applicants.

Salary / Negotiable, based on experience.

Reports to / Managing Editor.

Overview / Develop and execute social media strategies across all social channels to drive brand awareness, growth, increase engagement and direct traffic to site to support business objectives.

*This role is remote, working with a small team globally, and will require flexibility with some out of hours work and travel.

Key Responsibilities

Develop annual social media strategies for all social channels.
Develop and manage The Lane’s social media tone of voice.
Develop and manage social media calendar in line with editorial and marketing calendars.
Track performance, analyse data, and form actionable insights in real time to optimize content, ensure all KPIs are met and guide future strategy/decision making to grow our social channels.
Develop paid social media strategy to enhance performance of organic plans.
Ideate and establish platform-specific content ideas to inspire our audience, increase engagement and drive traffic to website.
Ensure Brand Partnership deliverables are published on time and achieve above benchmark success.
Develop a creative partnership/influencer strategy, engaging existing creative partners and artists across social campaigns.
Lead on timely community management, in brand tone of voice, to nurture followers.
Create and constantly innovate The Lane’s social media systems to continually improve efficiency and results.
Work alongside the editorial/creative agency teams to develop native content (or outsource where required).
Create and execute short form video content and editing treatments, including editorial shoot and event content when required.
Design, publish and write copy for all social media posts (using both supplied content or native content).
Ensure The Lane’s core values and visual identity are perfectly represented across all social channels at all times.

About You

You have 3-5 years proven experience growing social platforms at a fast paced agency, media/publisher, or lifestyle brand.
You have a passion for social media performance fuelling business performance. Marketing and branding experience is an advantage.
You understand the importance of analytics and turning data into actionable insights to drive growth.
You have proven experience using social analytics tools to track performance, gather insights and inform content strategy.
You have a sharp eye for content that performs – you know what works where and why.
You have a strong visual aesthetic and copywriting skills, and are able to adapt your visual style, tone and brand to align with a brand and its audience. Experience in photography/videography is an advantage.
You are an expert on Instagram, Pinterest and TikTok and experienced across all social channels.
You are confident in planning, executing and optimising paid social campaigns.
You have a can-do attitude and are a team player who loves to problem solve.
You are highly organised and thrive in a fast paced, demanding work environment.
You are willing to travel domestically and internationally and flexible with working after-hours where required, to support an international team and client-base on multiple timezones.

To Apply

Step 1: Creative Assessment Project:

Curate a sample Instagram grid for The Lane with 12-15 squares and captions and a sample weekly story plan. Avoid using imagery that has previously been published on The Lane Instagram account.

What we're looking for:

Your demonstrated understanding of The Lane’s visual identity or how you might elevate/hone in on this further for stronger performance.
How using data and insights you can form strategic and innovative ideas to grow and engage The Lane audience.
What key performance drivers/metrics you identify to fuel overall The Lane business performance.

You can display this project however you wish (example PDF including strategic thinking notes, visual grid and captions).

Step 2: Submit Application:

Email your creative assessment project, CV and cover letter, together with examples of previous social media/creative work relevant to this role to careers@thelane.com (subject line: Social Media Manager + your name).

Applications Close: 25th May 2025.

Start Date: ASAP (mid June is ideal).