Are you data-driven, strategic, and passionate about growth marketing? Do you love optimizing customer journeys and driving meaningful engagement in a fast-paced, high-impact work environment? Are you driven to change the standard of care in women’s health?

The Lactation Network is hiring a Senior Growth Marketing Manager to execute SEO strategy, optimize conversion rate (CRO), and collaborate cross-functionally with product marketing. This role will be instrumental in driving patient activation, provider engagement, and overall platform adoption. You will report to the Director of Growth Marketing and collaborate closely with cross-functional teams, including Product, Creative, and Engineering.

We are a small, tight-knit, purpose-driven organization with big growth goals in 2025 and beyond. We don’t have all the answers and we don’t expect you to, either. We do expect you to be curious, hardworking, and striving to be your best self.

Breakdown of the Role

Organic Growth & SEO Strategy (40%). Oversee and execute SEO strategies in collaboration with agency partners and internal teams. Drive content optimization, manage technical SEO improvements, and stay ahead of search trends to maximize traffic and visibility.
Conversion Rate Optimization (30%). Analyze user behavior and funnel performance to drive incremental registrations and engagement. Lead A/B testing, optimize landing pages, and implement data-driven strategies to enhance the user journey.
Product Marketing (30%). Lead go-to-market communication strategies, patient activation campaigns, and provider engagement initiatives. Drive adoption of new platform features, ensuring alignment across Product, Marketing, and Creative teams.

What You’ll Do

Develop and execute SEO strategies to enhance TLN’s organic search visibility and drive meaningful engagement.
Collaborate with content and creative teams to produce SEO-driven content that aligns with TLN’s brand and business goals.
Lead conversion rate optimization (CRO) initiatives, leveraging A/B testing and analytics to refine the front-end experience.
Partner with Product, Marketing, and Engineering teams to enhance site performance, improve user flows, and optimize key touchpoints.
Execute data-driven growth marketing strategies, translating insights into actionable tactics that increase platform engagement.
Stay ahead of digital marketing trends, including AI-driven search experiences, SERP changes, and evolving consumer behaviors.

What We Expect from You
To perform this job successfully, an individual must be able to execute each essential duty effectively. The requirements listed below reflect the knowledge, skills, and abilities required. Reasonable accommodations may be made for individuals with disabilities.

5+ years of experience in growth marketing, product marketing, or a related field with a track record of driving engagement and conversions.
Experience working in healthcare, digital health, or wellness industries with a strong understanding of care delivery, healthcare regulations (e.g., HIPAA), and payer/provider models.
Expertise in SEO, CRO, and product marketing strategies with the ability to create data-driven campaigns for both B2C and B2B2C audiences.
Hands-on experience with market research tools (e.g., Ahrefs, SEMrush, Google Analytics, Qualtrics) to develop user insights and feedback loops.
Proficiency with CMS platforms (e.g., WordPress) and experience managing and optimizing website content.
Experience designing and executing campaign experiments, A/B tests, and multivariate analysis.

What We’d Also Love to See

Experience working within an agile framework, participating in discovery sessions and aligning cross-functional teams.
Familiarity with project management tools (e.g., Asana, Miro, Aha!).
Strong analytical mindset with the ability to turn complex data into compelling stories and actionable strategies.
High emotional intelligence (EQ) and the ability to build strong relationships across departments.

What you can expect from us

Unlimited PTO. We work hard. We’re passionate about what we’re building together. We also have lives outside work.
Healthcare benefits. Medical plus voluntary vision, dental. (We are a healthcare company, after all.)
401(k) with 4% employer match. We’re planning for the future—and we want to help you do the same.
Remote-first culture. We are a distributed, remote-first team. We also like spending time together in our Chicago office and have a flexible in-office culture for those who wish to return to work in-person.
Mindfulness and Meditation App. You’ll have complimentary access to the leading app for meditations, sleep stories, and other wellness resources.
Recharge. We have one designated “no meeting day” each week so you can take a break from videoconferencing and have some quiet time to focus.
Professional development. We invest in our team by offering every employee access to a professional development budget.
Competitive compensation. We’re looking for top talent.
A growth environment. The sky’s the limit.

The salary range for this position is $110,250 - $165,250.

About The Lactation Network
The Lactation Network is setting a new standard for parents and lactation consultants alike. At TLN, our movement goes beyond any single outlet or tool. We activate education, connection, and advocacy to foster the new network of inclusive care between parents and IBCLCs; the network where every caregiver has the resources to thrive. TLN is powered by the largest network of IBCLCs in the country. Together, we are here to make sure families get the expert insurance covered lactation care that they deserve.

The Lactation Network is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.