Manager, Global eCommerce Conversion Optimization (Shopify), Global Marketing

The Juice Plus+ Company is a multimillion-dollar competitor in the health and wellness industry, using a unique combination of direct sales and e-commerce to market our plant-based nutritional products in pursuit of our mission to “Inspire Healthy Living Around the World.”

Overview

The role of Manager, Global eCommerce Conversion Optimization (Shopify) requires a data-driven and results-oriented Manager with expertise in Shopify to lead the optimization of our digital customer experiences across all markets. This role will drive website performance and conversion improvements while managing a global team that supports regional eCommerce needs. The position oversees UI/UX design, web content planning, and website app management resources, ensuring alignment with global and regional priorities to deliver exceptional customer journeys.

Responsibilities

Strategy

• Develop and implement a global CRO strategy to optimize Shopify websites across all regions, tailoring initiatives to the unique needs of local market campaigns.
• Identify and prioritize conversion opportunities for different countries, ensuring scalability and consistency while addressing regional nuances.
• Oversee the optimization of key customer journey touchpoints, including landing pages, product pages, and checkout flows, to drive conversion rates globally.
• Utilize A/B and multivariate testing to validate design and functionality improvements, sharing insights across regions to maximize impact.

Shopify Website Planning, Content Strategy, and App Integration

• Own the content planning process for global and regional Shopify websites, ensuring consistent brand messaging, SEO-friendly seasonal content, and alignment with marketing campaigns.
• Manage web content updates to ensure product pages, landing pages, and promotional content are optimized for engagement and conversion.
• Oversee the integration and optimization of third-party apps for content-driven engagement tools, such as reviews, rewards, referral, and loyalty programs across multiple markets.
• Work with creative and regional teams to ensure site content reflects localized campaigns, languages, and product offerings.
• Monitor site performance globally and address technical and content-related issues to maintain a high-quality user experience.

Global Team Leadership

• Lead and mentor a global team of three, including:
• UI/UX Designer: Focused on designing intuitive and visually appealing website experiences tailored to global audiences.
• Authoring: Responsible for uploading and managing content into regional Shopify websites.
• Authoring & App: Focused on reviews, rewards, referral, and loyalty programs, ensuring consistent performance and engagement across all countries.
• Set clear goals for team members that align with both global and regional business objectives, providing regular feedback and professional development opportunities.

Collaboration and Cross-Functional Alignment

• Work closely with regional eCommerce, Marketing, IT, and Creative teams to align global CRO initiatives with local market needs and campaigns.
• Partner with CRM and Paid Media teams to optimize landing pages and site experiences for regional traffic sources, including email and paid campaigns.
• Act as a key liaison between global and regional stakeholders, ensuring alignment on Shopify platform updates, app integrations, and performance metrics.

Data-Driven Insights and Reporting

• Leverage tools like Google Analytics, Hotjar, and Shopify analytics to analyze global customer behavior and conversion performance.
• Create global dashboards to track and compare CRO performance across regions, providing actionable insights to leadership and regional teams.
• Share best practices and learnings across countries to foster a culture of continuous improvement.

Qualifications & Experience

• Bachelor's degree in Business, Marketing or related field
• Proven experience in an eCommerce role with a focus on Shopify, CRO, and global website management.
• Expertise in managing website optimizations and third-party apps (e.g., reviews, rewards, referral, loyalty) across multiple countries.
• Leadership skills with a track record of managing global teams and fostering collaboration across regions.
• Advanced knowledge of UI/UX principles and design practices for international audiences.
• Technical proficiency in Shopify themes and integrations; HTML/CSS knowledge is a plus.
• Hands-on experience with data analysis tools like Google Analytics and Hotjar, with the ability to translate insights into action.
• Excellent communication and presentation skills, with experience working in cross-functional, multinational teams.
• Ability to manage complex projects, prioritize initiatives, and balance global consistency with regional customization.

Disclaimer

This job description is only a summary of the typical functions of the job, not a

comprehensive list of all possible job responsibilities, tasks and duties.

Diversity, Equity & Inclusion are fundamental to our success. We are an Equal Opportunity

Employer with people of different strengths, experience and background who are respected and

celebrated for their race, color, national origin, gender, sexual orientation, age, religion, veteran

status, disability, history of disability or perceived disability. We work in an environment where all

our employees’ points of view are valued, and inclusion is everyone's responsibility.