Search Marketing Specialist

Our Financial Services SaaS client is seeking a Performance Marketing Coordinator to drive new user growth through Paid Search and Shopping channels in the US market. As part of the Acquisition Team, you will manage the performance of all Paid Search and Shopping campaigns across core payments business and SaaS products. You will grow one of our largest direct response channels and inform strategy to execute multi-million dollar campaigns.

Job Title: Paid Search Coordinator

Location: 100% remote

Length: 6 month extendible W2 contract

Responsibilities:

• Partner with the lead to manage a multi-million dollar budget for SEM campaigns to attract new sellers across all products in the US market.
• Collaborate on strategy, execution, and optimization for Paid Search and Shopping campaigns.
• Develop quarterly testing roadmaps and tactical plans to meet internal KPIs.
• Work with internal stakeholders on overall channel performance, aligning on creative, product, landing page tests, and more.
• Oversee weekly and monthly reporting of campaign metrics, goals, and other KPIs.
• Utilize a testing process to validate hypotheses and recommend performance optimizations, including improving campaign structure and targeting, search query mining, keyword expansion, landing page testing, and bid management processes across Search and Shopping.
• Research and apply SEM industry trends and competitive analysis to inform marketing strategy.
• Build excellent acquisition programs through collaboration with Analytics, Data Science, and Product teams.

Skills:

• At least 2 years of related performance marketing experience, with ideally 1+ year managing Search and Shopping campaigns with a multi-million dollar budget.
• Experience in building strategies and identifying opportunities to scale growth and meet/exceed KPI targets.
• Strong understanding of search marketing and metric-driven performance marketing.
• Effective communication skills, both written and verbal, tailored to various internal stakeholders.
• A passion for marketing and continuous learning about industry trends, platforms, and updates.

Education:

• A BA/BS degree or equivalent practical experience.
• Google Ads Certification.