Search Marketing Specialist

Department: Marketing - Demand Generation

Job Title: Paid Search Coordinator, Experiential Marketing

Length: 6 plus month W2 Contract

Location: 100% remote

Rate: $30-$32 an hour on W2

Duties:

Our FinTech SaaS client is seeking a Performance Marketing Coordinator to drive new user growth through Paid Search and Shopping channels in the US market. As part of the Acquisition Team, you will manage the performance of all Paid Search and Shopping campaigns across our core payments business and SaaS products. You will expand one of our largest direct response channels and shape strategy to execute XM campaigns.

Responsibilities:

• Partner with the lead to manage an Experiential Marketing budget for SEM campaigns to attract new sellers across all products in the US market.
• Collaborate on strategy, execution, and optimization for Paid Search and Shopping campaigns.
• Develop quarterly testing roadmaps and tactical plans to meet internal KPIs.
• Work with internal stakeholders on overall channel performance, aligning creative, product, landing page tests, and more.
• Oversee weekly and monthly reporting of campaign metrics, goals, and other KPIs.
• Utilize testing processes to validate hypotheses and recommend performance optimizations, including campaign structure improvements, targeting, search query mining, keyword expansion, LP testing, and bid management enhancements across Search and Shopping.
• Research and leverage SEM industry trends and competitive analysis to inform marketing strategy.
• Build robust acquisition programs through collaboration with Analytics, Data Science, and Product teams.

Skills:

• At least 2 years of related performance marketing experience, including 1+ year managing Search and Shopping campaigns with a XM budget.
• Experience in developing strategies and identifying opportunities to scale growth and meet/exceed KPI targets.
• Strong understanding of search marketing and metric-driven performance marketing.
• Effective communication skills with internal stakeholders; ability to tailor written and verbal communication to various partners.
• Passion for marketing, with a commitment to continuous learning about the industry, platforms, and updates.
• Google Ads proficiency and/or Certification