We are seeking a Marketing Technology Specialist with an innovative mindset to join the Sales Enablement Marketing team. This is a remote contractor position available nationwide. You will collaborate closely with a team dedicated to implementing and optimizing our channel marketing automation platform. The ideal candidate will have a proven track record of supporting cross-functional teams in delivering solutions that meet both business and technical objectives.

Key Responsibilities:

Lead and facilitate business requirements sessions with stakeholders and cross-functional teams.
Analyze current marketing and CRM processes to identify opportunities for integration and optimization.
Act as a liaison between marketing, IT, and external vendors to ensure successful delivery of product features and functionality.
Develop user stories, use cases, and acceptance criteria to support the project team in creating solutions that meet agent needs.
Serve as a key stakeholder in the development of marketing technology strategies that support overall business objectives, including lead generation, book of business management, digital, social, and direct marketing campaigns.
Support the creation of training materials for end users.

Required Qualifications:

Bachelor’s degree in Marketing, Business Administration, Information Systems, or a related field.
4+ years of experience in marketing or digital marketing transformation projects, product ownership, or sales, with at least 2 years of experience in marketing automation or similar tools.
Solution-oriented with the ability to work independently.
Ability to manage multiple projects and prioritize tasks effectively.
Strong understanding of marketing concepts, processes, digital campaigns, and multi-channel marketing strategies.

Preferred Qualifications:

Experience supporting the implementation of SproutLoud or similar Through-Channel Marketing Automation platforms.
Previous project management experience.
Experience in the IT, digital marketing, insurance, or healthcare industries.
Proven experience with agile and scrum methodologies.
Ability to manage multiple priorities and thrive in a fast-paced, dynamic environment.
Knowledge of API integrations, data mapping, and reporting tools is a plus.