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The Highfield Partnership
The Highfield Partnership

Marketing Lead (Fractional)

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

Lead

Tech stacks

Marketing strategies
SEO
Case studies
+12

Contract role
8 days ago
Apply now

Are you a true Fractional Marketeer with the capacity to support a small data consulting firm on a flexible on-going basis?

We're looking for an senior Marketing professional with the breadth of experience required to cover a wide brief for our London based client, to act as their 'go-to' consultant as and when they need it. As such we would expect applicants to be committed to a fractional/consulting career and be proven at senior management or leadership level. Experience to support clients marketing to the public or non profit sectors is strongly advantageous as well.

In this role you'd operate as an Associate to The Highfield Partnership to offer this ongoing, as and when needed support to our client, who are a niche consulting that provide data analytical services to organisations in the third sector.

What the requirement will cover:

One-off support/guidance:

  • Overall strategy including working out a sales funnel approach for each business area
  • Setting out a calendar of outreach activity
  • Agreeing a plan for other proactive investment in marketing, e.g. PR to get work in media
  • Guidance/recommendations on other models, e.g. referral schemes
  • Overall guidance on producing marketing content, e.g. how to write up case studies/bids
  • Exploring partnerships with other organisations

Ongoing ad-hoc support (providing directly or using appropriate network connections)

  • Copy editing/reviewing marketing content
  • Cold lead generation, e.g. via LinkedIn
  • PR, inc. contacts with journalists
  • SEO
  • PPC/Adwords/LinkedIn

We would anticipate this role to require monthly involvement, but the demand will be likely to fluctuate to some extent, so it would suit someone with 2-3 days capacity per month in their current portfolio. It will require someone who can collaborate with the business leadership at a big picture level, but also be operational as required.

All applicants will need to be able to operate on a day rate consulting basis, not PAYE.

About The Highfield Partnership

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