Marketing Director

Job Title: Marketing Director

Job Summary:

Were seeking a data-driven and strategic Marketing Director to build and lead a world-class marketing function from the ground up. This person will be responsible for driving full-funnel marketing initiatives, managing multi-channel campaigns, optimizing conversion paths, and leading a growing team of marketers and contractors. This is a high-impact, high-visibility role ideal for a SaaS-savvy marketer who thrives in a fast-paced, startup environment and has a strong track record of ROI-driven performance.

Key Responsibilities:

• Develop and execute Marketing Strategy.
• Build a comprehensive marketing plan from the ground up that drives brand awareness, lead generation, and customer acquisition.
• Manage Multi-Channel Campaigns.
• Launch, optimize, and scale marketing campaigns across LinkedIn, Google, Meta, SEO, and email to target e-commerce sellers effectively.
• Create High-Impact Marketing Assets.
• Oversee the production of landing pages, demo videos, ad creatives, and sales collateral that support the customer journey and sales funnel.
• Lead and Grow a Marketing Team.
• Hire, manage, and mentor marketing contractors or full-time team members, ensuring alignment and productivity across projects.
• Track Performance & Managing Budgets.
• Set and monitor KPIs, analyze marketing data, and manage a performance-based budget to ensure efficient and impactful spending.
• Other responsibilities related to the position.

Qualifications:

• Advanced English level required.
• Bachelors degree in Marketing or related career.
• Strategic Marketing Planning
• Ability to build and execute a full-funnel marketing strategy from scratch, aligning with business goals and adapting to a fast-paced, evolving environment.
• Digital Campaign Management
• Proficiency in launching and scaling campaigns across platforms like LinkedIn, Meta (Facebook/Instagram), Google Ads, and SEO with a focus on performance and ROI.
• SaaS Lead Generation & Funnel Optimization
• Deep understanding of SaaS lead-gen tactics, conversion rate optimization (CRO), and funnel development (especially BB funnels - bottom of funnel) tailored to e-commerce merchants.
• Creative Content Development
• Experience creating compelling assets: landing pages, videos, ad creatives, and one-pagers that convert across different stages of the buyer journey.
• Team Leadership & Budget Management
• Strong leadership to grow and manage a marketing team or contractors, alongside handling a performance-based budget and setting measurable KPIs.
• Proven Experience: Demonstrated success in marketing leadership roles, with a strong track record of executing strategies that drive measurable results.
• Industry Expertise: hands-on marketing experience, ideally within SaaS, e-commerce, or a related digital-first environment.
• Strong References: Able to provide references from previous employers or clients that validate past performance and reliability.
• Currently Engaged Professional (Preferred): Ideally, someone currently employed in a similar role who is open to transitioning for the right opportunity.
• Senior-Level: Were looking for a seasoned marketing professional who can hit the ground running and contribute immediately.
• Results-Driven Mindset: Highly motivated by outcomes and performance metrics, with a commitment to delivering high-impact, data-informed marketing strategies.

Core Tools & Technology Requirements:

Marketing Automation & CRM

• HubSpot (preferred) or alternatives like ActiveCampaign, Marketo, Salesforce Marketing Cloud
• Experience setting up email workflows, lead scoring, segmentation, and customer journeys
• List management, behavioral triggers, and automation strategy

Advertising Platforms & Campaign Management

• Meta Ads Manager (Facebook/Instagram)
• Google Ads (Search, Display, YouTube, Shopping)
• LinkedIn Campaign Manager
• TikTok Ads, Reddit Ads, or X (Twitter) Ads (bonus)

Analytics & Data Tools

• Google Analytics (GA4) with conversion goals, funnel analysis, and attribution modeling
• Google Tag Manager event tracking, pixel implementation
• Looker Studio / Data Studio or similar for custom dashboards
• A/B testing tools like Google Optimize, VWO, or Optimizely

SEO & Organic Growth Tools

• SEMrush, Ahrefs, Moz, Screaming Frog
• Keyword research, site audits, backlink monitoring, and technical SEO
• On-page and off-page optimization

Website & Funnel Builders

• Webflow, Unbounce, Instapage, or ClickFunnels
• WordPress experience a plus
• CRO best practices, heatmaps (like Hotjar or Crazy Egg), and UX optimization

Content Creation & Design

• Canva or Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Video editing tools: Adobe Premiere, Final Cut, Loom, CapCut
• Writing tools: Grammarly, Jasper (for AI-assisted content), Surfer SEO

E-commerce Platform Integrations

• Shopify, Amazon Seller Central, eBay, WooCommerce
• Familiarity with product feeds, order automation, and customer lifecycle from purchase to re-engagement

Social Media & Scheduling Tools

• Buffer, Hootsuite, Later, or Sprout Social
• Scheduling, analytics, and engagement tracking

Project & Team Management

• Slack, Asana, Trello, ClickUp, or Monday.com
• Collaboration platforms like Notion, Google Workspace, Miro

Email & Outreach Platforms

• Mailchimp, Klaviyo (especially for e-commerce), Lemlist, Woodpecker
• Cold outreach and newsletter optimization

Bonus Tools / Experience

• Zapier or Make (Integromat) for workflow automation
• Affiliate tracking platforms like Refersion or PartnerStack
• Customer support insight tools like Zendesk or Gorgias
• Web event tracking via Segment or Mixpanel

Other

• Two monitors and a high-speed fiber network or Starlink internet.

Compensation & Benefits:

• 100% remote work
• Compensation in USD
• Great work environment with potential for growth.