Global Category Manager - Marketing Procurement Services, ATL Creative & Production

Function/ Region: Global

(Sub)department: HGP Commerce & Business Services

Job purpose: The role covers broader marketing procurement categories to drive holistic marketing efficiency with a focus on ATL Creative & production categories

Reports to: Global Category Leader Marketing Services

The role covers broader marketing procurement categories to drive holistic marketing efficiency with a focus on ATL categories.

Maximize the effectiveness of our ATL Creative agencies both at a Head Office and withing OpCos. Drive non-working spend down to most effective and efficient level, increasing the quality, speed, creativity levels of Advertising Production. Bring outside in to shape best in class strategies for HEINEKEN.

_Key responsibilities:

_Seen as a specialist, expert in a specific field of ATL, providing professional support within Procurement, OpCo, Region, and Head Office.

Additionally, the role requires a broad understanding of Marketing Procurement beyond ATL Creative & production categories .

Ensuring contractual excellence, developing the competitive supplier landscape. Control over tendering, negotiation & supplier selection; secure optimum results. Secure availability of contracts for all category deals. Lead the management of relationships and Performance Evaluations. Responsibility over recording, monitoring, and delivery of results.

• % Globally Contracted spend (by procurement)
• Stakeholder feedback
• Cost Savings / spend efficiencies
• Improved ROI across marketing services
• Supplier Relationship Management
• Responsibility (scope): Identify opportunities, create strategy, translate the strategy into an operational plan and execute for ATL Creative and Production. Manage relationships with strategic ATL agencies, Production and Technology partners and lead negotiations. Conduct/manage pitches.
• Responsibility (nature of work): Proactive leadership of the category, expert in Advertising Creative and Production, managing the category within Procurement, OpCo, Region and Global. Ability to Transform the category and make it Future fit.
• Responsibility (Source to Contract): Developing the competitive supplier landscape incl. technology partners. Secure availability of contracts for all category deals, partner with legal and stakeholders to ensure robust contract set up and management.
• Role (measurement of success): % Globally Contracted spend (by procurement), Stakeholder feedback, Cost Savings / spend efficiencies, # of strategic partners/suppliers, SRM, # of innovations proposed and adopted by the business
• Role (Sustainability): Define the HEINEKEN Sustainable (Social & Environmental) approach in the area of ATL Creative & Production.

Who Are You (What & How)

What:

Education: University level

Work experience: 8+ years.

Required work experience in field of expertise: experience required in a similar commerce/procurement role or in Consulting position in a complex international (FMCG) environment or from Creative Agencies.

Other fields of expertise: experience in Marketing, Agencies

Functional skills: Strategic Sourcing, Stakeholder Management, Negotiation, Analytical & strategic insight, Marketing/Draft Beer/Commerce understanding, Category & Supplier Management

Languages: Fluent English language required

How:

Key Leadership expectations: Shape, Connect, Develop, Deliver and/or role model HEINEKEN behaviors

Communication skills: Manages relationships with all levels of stakeholder on strategic, tactical level, Communicates through understanding. Influencing skills critical.

Other skills: project management, building collaborative relationships, change management, ability to explain complex topics in clear and simple manner to a broad set of different stakeholders. Demonstrated multi-cultural experience through management of international relationships, Structured, logical thinking skills.

_What's in it for you? Let's uncork!

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• An extensive and rewarding pension-plan;
• A flexible budget including holiday allowance;
• Remuneration for travel expenses;
• Flexible working hours and the flexibility for working from home;
• Lots of fun activities!

_Let’s meet!

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• Are you excited? Applying is simple:send us your updated CV that demonstrates why you’re a perfect match for this role. Want to really stand out? Include a cover letter to set yourself apart. We look forward to receiving your application.
• The application deadline for this position is 17th of March 2025. After the deadline, we will review applications and we will try to inform you within 5 business days. Cheers!