SEO Digital Marketing Specialist - 19281

We are seeking a data-driven and strategic SEM/SEO Digital Marketing Specialist for our National client. This role is ideal for a digital marketing expert with experience in residential real estate or property management, who thrives in optimizing online visibility, driving qualified leads, and improving website performance. The ideal candidate will have a strong background in SEO, SEM, PPC, and analytics to create and execute effective digital marketing campaigns.

Key Responsibilities

• Develop and implement SEO strategies to improve organic search rankings, website traffic, and lead generation.
• Conduct keyword research, on-page optimization, and technical SEO audits to enhance website performance.
• Manage and optimize Google Ads (PPC) campaigns to maximize ROI and drive conversions.
• Develop and execute local SEO strategies tailored to real estate and property management services.
• Track, analyze, and report on digital marketing performance using Google Analytics, Google Search Console, and other analytics tools.
• Perform competitor analysis and market research to stay ahead of industry trends.
• Collaborate with content creators to ensure SEO best practices are implemented in blog posts, property listings, and landing pages.
• Monitor and optimize website UX/UI to enhance lead conversion rates.
• Stay updated on Google algorithm updates, SEO trends, and digital marketing best practices.

Qualifications & Skills

• 3+ years of experience in SEM/SEO digital marketing, preferably within the real estate or property management industry.
• Proven expertise in Google Ads, Google Analytics, Google Search Console, and SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog).
• Strong understanding of local SEO, citation building, and geo-targeted strategies.
• Experience with WordPress, CMS platforms, and basic HTML/CSS for website optimizations.
• Knowledge of conversion rate optimization (CRO) and landing page best practices.
• Familiarity with social media advertising (Facebook, Instagram, LinkedIn) is a plus.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and project management skills.

What’s in it for you:

• Remote position based in Calgary or Toronto
• $55,000-$65,000K annually with performance based perks
• Opportunity to work with a dynamic team in the real estate/property management industry.
• Comprehensive benefits package
• Professional growth and training opportunities.

If you are passionate about digital marketing and have a proven track record in SEO/SEM for real estate or property management, we’d love to hear from you!

Must be eligible to work in Canada. Only qualified candidates will be contacted.