Product Marketing Manager

About Us:

The Hashgraph Association (THA) is a global organization headquartered in Switzerland, and is a part of the Hedera Hashgraph (“Hedera”) ecosystem.

Hedera is a revolutionary proof-of-stake public Distributed Ledger Technology (DLT) network that is fast emerging as the gold standard in DLT for enterprise-grade solutions and decentralized applications (dApps). Hedera is governed by a council of the world’s leading organizations - which include Google, Boeing, IBM, Dell, Deutsche Telekom, LG, Abrdn, London School of Economics, to name a few.

THA works closely with enterprises, startups, governments, and academic and training institutions around the world to deliver financing, custom-design solutions, and professional training and innovation programs, aimed at accelerating the development and utilization of the Hedera Hashgraph network.

Job Summary:

The Product Marketing Manager (PMM) is responsible for the go-to-market strategy, positioning, messaging, and overall success of a product or suite of products. This role acts as the bridge between product management and marketing, ensuring that the product meets market needs and is effectively promoted and adopted.

Key Responsibilities:

• Develop clear, technically accurate positioning and messaging for blockchain infrastructure, APIs, SDKs, or protocol-level offerings.
• Lead go-to-market (GTM) strategy for new product launches and feature releases.
• Conduct market, customer, and competitive research to inform marketing strategies.
• Collaborate with product management to understand product roadmap and translate complex technical capabilities into compelling value propositions and customer benefits.
• Work with sales and partnerships teams with content: battlecards, pitch decks, one-pagers, case studies and customer-facing content.
• Partner with demand generation and content teams to create campaigns that drive awareness and adoption.
• Monitor performance metrics to optimise messaging and GTM efforts

Key Skills:

• Strategic thinking and strong communication.
• Market and customer research.
• Go-to-market planning and execution.
• Strong understanding of Web3 ecosystems (smart contracts, wallets, infrastructure, etc.).
• Experience with both developer and business-facing narratives.
• Able to work autonomously, iterate fast, and prioritize in a startup-paced environment.