Brand and Marketing Communications Manager

The Grasse Fragrance Company is a leading Philippine provider of premium fragrance oils, packaging, and product-development resources. We serve entrepreneurs, established brands, and businesses across the fragrance, cosmetics, personal care, home care, and related industries.

We are looking for a highly capable and detail-oriented Brand and Marketing Communications Manager to lead the company’s branding and corporate communications. This role is responsible for ensuring that The Grasse Fragrance Company is presented consistently, professionally, and effectively across all customer-facing platforms and materials, including its website, social media accounts, price lists, catalogs, presentations, promotional materials, and branch communications.

Key Responsibilities

Brand Management

• Develop, maintain, and strengthen a clear and consistent brand identity across all company platforms, branches, and customer touchpoints.
• Establish and implement brand guidelines covering visual identity, tone of voice, messaging, typography, imagery, and proper logo usage.
• Review and approve marketing and communication materials to ensure brand consistency, accuracy, and professional presentation.
• Strengthen the company’s positioning as a trusted and expert-led fragrance, packaging, and product-development partner.
• Ensure that all branches and departments properly implement approved brand standards.

Corporate and Marketing Communications

• Plan, develop, and oversee corporate communications for customers, business partners, and other stakeholders.
• Write, edit, and proofread website copy, company profiles, announcements, product information, presentations, and other customer-facing content.
• Ensure that all communications are clear, accurate, grammatically correct, and aligned with the company’s professional standards.
• Coordinate with management and relevant departments to translate company, product, and commercial information into effective communication materials.

Marketing Collaterals and Sales Support Materials

• Lead the development and continuous improvement of price lists, catalogs, brochures, flyers, presentations, product guides, branch materials, and other marketing collaterals.
• Ensure that all materials contain accurate, updated, and properly organized information.
• Maintain effective version control and an organized central library of approved brand assets and communication materials.
• Coordinate the timely updating and distribution of materials to the appropriate branches and departments.
• Work with suppliers, printers, photographers, designers, and other external partners when necessary.

Website and Digital Presence

• Oversee the accuracy, appearance, organization, and regular updating of the company website.
• Ensure that products, services, branches, contact information, and corporate content are presented clearly and consistently.
• Coordinate website enhancements and technical requirements with developers or external service providers.
• Regularly review the company’s online presence and recommend improvements to its content, design, organization, and user experience.

Social Media Management

• Develop and manage a structured social media content plan aligned with the company’s brand and communication priorities.
• Oversee the creation, scheduling, and publication of professional and engaging content.
• Ensure that content across company and branch accounts follows approved brand standards.
• Coordinate content for product launches, workshops, events, branch activities, holidays, and other company initiatives.
• Review social media performance data and use relevant insights to improve content quality and audience engagement.

Creative Direction and Execution

• Provide creative direction for campaigns, product features, events, workshops, seasonal communications, and corporate materials.
• Develop layouts and visual content directly when appropriate, while managing external creatives for more specialized requirements.
• Maintain high standards in photography, graphic design, typography, layout, and overall visual presentation.
• Plan and coordinate product photography, video content, and other visual assets as needed.
• Explore appropriate digital and AI-assisted tools to improve the quality and efficiency of content production.

Marketing Operations

• Develop and maintain a marketing calendar covering campaigns, content, events, collateral updates, and corporate announcements.
• Manage marketing projects, timelines, suppliers, and approved budgets.
• Coordinate closely with management, sales, product, purchasing, and branch teams to ensure that communication requirements are completed accurately and on time.
• Monitor the condition and availability of marketing materials used across branches and company activities.
• Assist in planning and preparing materials for workshops, exhibits, trade events, product presentations, and other company activities.
• Prepare reports and updates on ongoing marketing projects, content performance, and completed initiatives.
• Perform other duties, special projects, and tasks related to marketing, branding, corporate communications, and the overall requirements of the role as may be assigned by management.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, Multimedia Arts, Graphic Design, or a related field.
• At least three (3) years of relevant experience in brand management, corporate communications, advertising, digital marketing, or integrated marketing.
• Previous experience leading projects, coordinating creative work, or supervising marketing activities is preferred.
• Proven experience managing websites, social media content, corporate materials, catalogs, presentations, and other branded communications.
• A strong portfolio demonstrating skills in branding, content development, visual communication, or creative direction.
• Proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign, or advanced proficiency in Canva and similar design platforms.
• Familiarity with website content-management systems, social media tools, digital analytics, and AI-assisted content or design tools.
• Excellent written and verbal communication skills in English and Filipino.
• Exceptional attention to detail, with a strong eye for design, layout, spelling, grammar, accuracy, and brand consistency.
• Ability to manage multiple projects simultaneously and coordinate effectively with internal teams and external suppliers.
• Experience in fragrance, beauty, cosmetics, packaging, retail, lifestyle, or other design-led industries is an advantage.

What We Are Looking For

We are looking for someone who combines sound strategic judgment with strong hands-on execution. The successful candidate must be able to recognize what makes a brand look polished and credible and personally ensure that every detail—from a price list and social media post to the company website—meets that standard.

The ideal candidate is organized, proactive, discerning, collaborative, and highly accountable. They should take genuine ownership of the company’s image and be committed to presenting The Grasse Fragrance Company with consistency, sophistication, and professionalism.