Director of Marketing Strategy

The Good and the Beautiful is looking for an experienced marketing leader to guide the overall strategy for our homeschool curriculum and Bookshop products.

JOB DESCRIPTION

This role oversees marketing efforts for our full line of curriculum—Language Arts, Math, Science, History, Handwriting, and Electives—as well as our growing collection of books for families.

The position leads the development and execution of marketing across all channels, with a focus on increasing brand awareness, expanding reach, and supporting long-term customer growth. It requires close collaboration with cross-functional teams to ensure messaging is consistent, meaningful, and aligned with the company’s mission.

Essential Functions

1. Direct the overall marketing strategy for all homeschool curriculum products and Bookshop products in alignment with company mission and goals.
2. Lead go-to-market and promotional campaigns, ensuring deadlines and deliverables are met.
3. Oversee advertising strategy and performance in collaboration with our agency partner across Meta, Google, Pinterest, and iHeart.
4. Manage and mentor a high-performing in-house team covering social media, email, SMS, blogs, landing pages, influencers, and photography.
5. Collaborate with the CMO and Directors to implement and refine efficient departmental processes and SOPs.
6. Set team goals and manage project calendars to ensure timely, accurate execution of campaigns.
7. Analyze market data to inform marketing strategy and identify areas for optimization.
8. Identify new customer segments and market opportunities.
9. Develop advertising campaigns in collaboration with our ads agency based on market insights.
10. Stay informed on marketing trends, tools, and platforms; recommend new initiatives as appropriate.
11. Work cross-functionally with Customer Experience, Media, and Curriculum teams to support product launches and messaging.
12. Partner with the CMO to forecast, draft, and manage marketing and advertising budgets.
13. Monitor KPIs and campaign performance to drive continuous improvement.
14. Maintain a positive team culture and mission alignment.
15. Perform other related duties as assigned.

Competencies

• Excellent communication, collaboration, and project management skills.
• Thorough understanding of market developments.
• Thorough understanding of marketing strategies and digital marketing practices.
• Excellent interpersonal and team management skills.
• Strong analytical and problem-solving skills.
• Proficient with Google Workspace, Adobe suite, or related software.
• Self motivated and efficient in a remote work environment.

Supervisory Responsibility

This position oversees marketing managers, specialists, assistants, and creative staff including photographers, graphic designers, and videographers.

Work Environment

This is a remote position with occasional in-person meetings in Lehi, Utah (1–2 times per year) and rare convention travel (every 2–3 years).

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to use hands to finger, handle or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stand, sit or walk. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Position Type and Expected Hours of Work

This is a full-time position. Expected hours: 40 hours per week anytime between Monday through Saturday.

Required Education and Experience

• Bachelor’s degree in Marketing, Communications, or other related field
• 5+ years in marketing leadership, preferably in ecommerce or education-related industries.
• Proven success developing and executing integrated marketing strategies across paid and organic channels.
• Experience managing agencies and multi-channel advertising campaigns (Meta, Google, Pinterest, etc.).
• Strong leadership and team management skills with a track record of mentoring teams.
• Deep alignment with our company values and mission to strengthen families through faith-based, academically strong curriculum.

We are excited to be part of a growing company. This growth provides opportunities to all of our employees and in turn our mission, and expansion provides opportunities to our client base. It is important to note that this position can only be offered to individuals residing in the following states: AZ, FL, GA, ID, KY, MI, MN, MS, OK, PA, SC, TN, TX, UT, VA.

Please note: We participate in E-Verify, this program verifies workers are authorized to work in the United States.