We're seeking an experienced Marketing Director who can merge creativity with strategy to lead a dynamic marketing team and elevate a brand in the competitive world of fashion. THIS ROLE WILL INVOLVE RELOCATION TO THE UAE.
Role Overview:
As the Marketing Director, you will spearhead the development and execution of high-impact marketing campaigns that resonate with fashion-forward audiences. Your strategic vision and passion for storytelling will drive brand engagement and growth. You will work closely with cross-functional teams to ensure every campaign embodies our brand ethos and reaches its full potential.
Key Responsibilities:
- Campaign Strategy & Execution: Develop and implement innovative marketing campaigns that captivate target audience and drive brand loyalty.
- Team Leadership: Lead, mentor, and inspire a diverse marketing team, fostering a creative and collaborative environment.
- Brand Management: Oversee all brand communications to ensure consistency and alignment with the fashion-forward image.
- Market Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and insights that shape marketing strategies.
- Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources and ROI.
- Digital & Social Media: Leverage digital platforms and social media to amplify campaign reach and drive engagement.
- Collaboration: Work closely with creative, sales, and product teams to ensure integrated marketing initiatives that enhance overall brand experience.
Qualifications:
- Bachelor's degree in Marketing or a related field; an advanced degree is a plus.
- A minimum of 7 years of experience in marketing leadership, preferably within the fashion or lifestyle sectors.
- Proven track record of successful campaign development and execution.
- Exceptional strategic thinking and creative problem-solving skills.
- Strong leadership, communication, and project management abilities.
- Proficiency in digital marketing tools, analytics, and social media platforms.