Growth Marketing Manager

Marketing Manager

• 100% remote - M-F, 40 hours per week

Duration: 1 year to start; potential to extend

Pay Rate: $72-79 per hour W2

• Overview: help develop audience-first strategies around our main target markets that meet the unique customer needs during key moments. In this role specifically, you will focus on reaching new customers and identify ways to bring them to the platform.
• Assess marketing opportunities and develop insights around acquisition testing, acting as the voice of the consumer and expert for the Marketing organization
• Develop both New Verticals acquisition and audience-first strategies, encompassing goals, category focus and core value proposition, keeping the consumer at the heart of our approach
• Work with Creative, Growth, Retention and Social & Influencer teams to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app that drive cultural relevance and cut through crowded conversations
• Interface and day-to-day collaboration with Strategy & Operation counterparts to develop overarching and initiative strategies, cross-functional leadership updates, and reporting on key initiatives and campaigns
• Work with Analytics, S&O and channel teams to set the right goals and measurement plan
• Track primary metrics across functions, reporting progress out to org and senior leaders
• Establish a strong working relationship with cross functional stakeholders in our Product, Operations, Analytics and Marketing teams

Requirements

• Background: 6+ years in marketing within a corporate or startup environment
• Skills: B2C experience required, go-to-market launches, driving product adoption
• Education: Bachelor’s degree, MBA preferred