Field Marketing Specialist

Job Description:

• $48.15/ HR to start! W2
• Temp to perm position (potential to convert based on performance/budget)

Responsible for:

CXO Engagement & Event Execution

• Partner with Sales Leaders to develop and execute high-impact CXO engagement events that drive meaningful conversations and pipeline acceleration.
• Own end-to-end event logistics, including venue selection, speaker coordination, agenda planning, and follow-up strategies.
• Measure and report on event effectiveness, ensuring alignment with pipeline and revenue goals.

Account-Based Marketing (ABM) Program Management

• Collaborate with the ABM Marketing Team to design and execute targeted campaigns for top-tier accounts.
• Collaborate with Sales to define target accounts, engagement strategies, and customized marketing approaches.
• Drive personalized messaging, content, and offers tailored to individual customer accounts, ensuring alignment with sales objectives.
• Track, measure, and optimize ABM program performance using data-driven insights.

Cross-Functional Collaboration & Execution

• Work closely with Sales, US Segment Marketing, and Product Demand Marketing teams to align CXO engagement and ABM efforts.
• Ensure seamless coordination between internal teams and external vendors to deliver high-quality marketing experiences.
• Proactively identify opportunities to enhance marketing effectiveness and drive engagement with key accounts.

Execution & Administrative Management

• Perform event set-up tasks include PO creation, contract execution, budget tracking, new vendor onboarding, InfoSec review, and payment processing.
• Ability to proactively work independently with vendors and develop relevant action plan by event.
• Manage event logistics including shipping of materials, set-up, ordering of onsite services, catering, transportation and food vouchers, staffing requirements, and communications.
• Create event campaigns in Salesforce in accordance with standards and ensure all leads uploaded within SLA post-event.
• Work closely with Sales Leaders and Account Executives to track engagement, optimize outreach, and accelerate pipeline progression.
• Coordinate with creative teams, content writers, and digital marketers to develop high-impact ABM assets.

Qualifications:

• 4-5 years of experience in B2B marketing, marketing event management, in the cybersecurity or technology industry.
• Bachelor’s Degree required.
• Ability to thrive in fast-paced environment with competing priorities and last minute changes
• Experience in Salesforce.com required, other martech tools including Knak and Splash a plus
• Experience working in Googlesheets
• Excellent communicator (verbal and written) with proven ability to project manage multiple projects at once and keep the team informed of status
• Self starter with a positive attitude who can prioritize workload in a strict deadline-oriented, environment, with excellent time management skills
• Attention to detail, while maintaining an eye on the big picture
• Insightful focus on scale and efficiency
• Willingness to take on additional tasks and roles with a "can-do" attitude
• Contractor position with possibility to convert to permanent.
• Strong understanding of marketing best practices, demand generation, and customer engagement strategies.
• Proven experience managing high-profile events and CXO engagement programs.
• Understanding of ABM strategies, execution, and personalized marketing approaches.
• Data-driven mindset with the ability to track pipeline impact and report on key marketing metrics.
• Excellent communication and stakeholder management skills, with strong experience working closely with senior leaders.
• Highly organized, proactive, and detail-oriented, with the ability to manage multiple projects simultaneously.