AI Marketing Specialist

The Concept Agency

AI Marketing Specialist

Full-Time  |  Toronto or Boca Raton  |  Hybrid

About the Role

We're a creative marketing agency specializing in DTC and CPG brands — primarily in beauty, wellness, skincare, and ecommerce. We move fast, we love great creative, and we're building the kind of agency where AI isn't an add-on — it's natively how we work.

We're looking for an AI Marketing Specialist who is natively AI. Not someone who has started experimenting with tools — someone who already builds with them daily, has a point of view on what's worth using, and can show us the work. Campaigns that start in AI. Visuals that live in AI. Workflows that run on AI.

This role is primarily client-facing. You'll work across our brand roster to execute AI-powered deliverables — images, video, landing pages, ad creative — while helping us stay ahead of what's possible and sharpen how the team works.

What You'll Do

Client Work (roughly 80%)

• Produce AI-generated imagery, video, and creative assets for client campaigns — using tools like Midjourney, Adobe Firefly, Runway ML, ChatGPT, Kling AI, and others
• Create AI-generated video content for ads, reels, and social — including UGC-style formats, product videos, and short-form campaign content
• Build and deploy landing pages and Shopify sections using no-code/low-code platforms (Replo, Shogun, Instant, or similar)
• Collaborate with our Creative Director and Client Managers to bring briefs to life faster and at higher volume
• Stay ahead of what AI tools are relevant for beauty, wellness, and DTC brands — and bring that knowledge into client work proactively
• Flag where AI can elevate creative quality, compress timelines, or unlock deliverables that wouldn't otherwise be possible

Internal (roughly 20%)

• Help build and document TCA's AI toolkit — what we use, how we use it, why it works
• Train and support team members as new tools are adopted
• Vet and test new platforms before we bring them into client workflows

What You Bring

• 3+ years of experience in a marketing, creative, or digital agency environment
• Demonstrated, hands-on fluency with AI image and video tools — Midjourney, Adobe Firefly, Runway ML, Kling AI, ChatGPT image generation, or comparable platforms — with a portfolio to prove it
• Experience creating AI-generated video for ads or social content — not just static imagery
• Experience building in the Shopify ecosystem using a no-code page builder (Replo, Shogun, Instant, PageFly, etc.)
• Strong creative eye — you know what looks good and you can use AI to get there without it looking like AI
• Comfort working across multiple client accounts and juggling shifting priorities
• Self-directed and natively curious — you don't wait to be told about a new tool, you've already tried it

Portfolio Requirement

A portfolio is required to be considered for this role.

Please include examples of AI-generated images, videos, and/or websites or landing pages you've personally created. We want to see the actual work — not a description of what you can do.