Digital Marketing Manager

The Comfy Place is a growing mental health practice and multi-brand organization based in Georgia, USA. Under our umbrella we run multiple brands serving consumers in various ways. We're looking for a Digital Marketing Manager who can own our full digital presence and help us grow with intention across every one of these brands.

This is not a content-calendar role and not a general virtual assistant position. We already have a graphic designer, a video editor, and an illustrator producing creative work. What we don't have is someone who can turn an idea into a real plan, brief and direct that team, personally handle the writing and engagement that has to sound genuinely human, and tell us what's actually working.

What Success Looks Like

• Our brands show up consistently and authentically across social media, with real community engagement, not just scheduled posts.
• Leadership hands you an idea and it comes back as a finished, executed plan, without needing to be walked through the strategy each time.
• Our existing creative team is clearly briefed, well directed, and producing on-brand, on-strategy work.
• We can see, in plain numbers, what's working, what isn't, and what to do next.
• Email lists, funnels, and lead generation are actively growing, not sitting idle.

What You'll Own

• Marketing strategy and planning across all our brands, translated into a real content and campaign calendar.
• Day-to-day social media management and authentic, hands-on community engagement (comments, DMs, real conversations) across our channels.
• Briefing and directing our graphic designer, video editor, and illustrator, and reviewing their work before it ships.
• Hands-on content creation yourself: captions, copy, and campaign assets, especially anything that needs to sound like us.
• Email marketing, marketing automation, and funnel building for service offers, workshops, and lead generation.
• Basic website updates (posting blogs, updating offers, landing pages) without needing a developer for every small change.
• PR and visibility efforts, including identifying and pitching podcast, speaking, or media opportunities.
• Tracking real performance metrics and delivering clear, regular reports with recommendations, not just activity logs.
• Understanding client confidentiality and healthcare marketing standards. Nothing gets posted that risks exposing protected client information.

What We Need From You

• 4+ years of professional digital marketing experience, with a portfolio proving it, not just a resume claiming it.
• Real, demonstrated experience across social media, email marketing, funnel building, and basic website management.
• Excellent, fluent professional written and spoken English. You'll be leading conversations with US-based leadership directly.
• Comfort using AI tools to work efficiently, while keeping your writing and engagement sounding authentically human, not AI-generic.
• Ability to work independently and bring ideas forward, rather than waiting to be told what to do next.
• Availability to substantially overlap with US Eastern business hours.

This Is Not the Right Fit If

• Your marketing background is a Canva course or general VA experience.
• You have less than 4 years of professional marketing experience.
• You want to execute a content calendar without owning strategy, metrics, or reporting.

Bonus Points For

• Experience marketing for mental health practices, therapists, coaches, or wellness/healthcare brands.
• Experience managing marketing for multiple related brands or a nonprofit alongside a for-profit brand.
• Experience with GoHighLevel, Zoho, or similar CRM/funnel platforms.
• Paid advertising experience (Meta or Google Ads).

To Apply

Please complete the short application here: https://forms.gle/D7keEUJtzFU5br8V7

It takes about 15 minutes and asks for your resume, a portfolio or work samples, links to two accounts you've personally managed, a short strategy question, and your availability.