Fractional Head of Marketing: Multi Brand Home Services

Multi-Brand Home Services

Engagement: Fractional contractor

Capacity: Up to 25 hours per week

Compensation: $4,000 per month USD

Initial term: 90 days, with ongoing potential

Start: Immediate

Location: Remote

The opportunity

The CMO Agency is seeking a senior, hands-on marketing operator to turn portfolio strategy into campaigns that launch on time and produce measurable results.

This person will work directly beneath a fractional Portfolio CMO and alongside a marketing project manager. You will be the bridge between strategy, local operators, agencies, designers, platforms, and the actual work reaching the market.

This is not a narrow channel-specialist or marketing-coordinator position.

Your mission

Convert approved priorities into coordinated, launch-ready campaigns across multiple residential home-services brands.

You will keep execution moving while the broader marketing strategy, reporting model, and operating system are being built.

What you will accomplish in the first 90 days

• Translate the portfolio strategy into brand-level campaigns and deliverables.
• Build and maintain a 6-to-8-week forward campaign pipeline.
• Launch the highest-priority lifecycle, paid, direct, and local-market programs.
• Create strong campaign briefs with audience, offer, message, channel, assets, tracking, owner, and launch date.
• Coordinate the execution of email, reactivation, membership, direct-mail, paid-search, landing-page, and seasonal programs.
• Ensure every campaign has the required assets, approvals, tracking, and vendor support.
• Build repeatable campaign templates that can be reused across brands.
• Surface blockers early and propose solutions.
• Improve the speed and quality of work without allowing unplanned requests to overwhelm the approved roadmap.

What you will own

• Campaign planning and execution across priority brands.
• Lifecycle campaigns, including email, membership, renewal, reactivation, and seasonal programs.
• ServiceTitan campaign coordination and execution where access permits.
• Direct-mail and neighborhood-marketing coordination.
• Paid-search campaign readiness, including briefs, offers, landing pages, creative, tracking, and agency follow-up.
• Campaign copy, briefs, messaging, and asset requirements.
• Coordination with designers, developers, paid-media agencies, print vendors, and local operators.
• Campaign QA before launch.
• Maintenance of the rolling campaign calendar.
• Documentation of successful campaign templates and playbooks.
• Initial collection and organization of campaign-performance data.
• Fast escalation of missing access, approvals, budgets, assets, or decisions.

Required experience

• At least 7 years of hands-on integrated marketing experience.
• Demonstrated experience personally taking campaigns from idea through launch.
• Strong campaign-management and copywriting skills.
• Experience coordinating email, CRM, paid media, direct mail, landing pages, and creative production.
• Ability to manage several brands or business units without losing execution detail.
• Strong understanding of tracking, campaign measurement, and lead flow.
• Experience managing agencies and vendors.
• Ability to work inside an established strategy while exercising sound independent judgment.
• Exceptional follow-through.

Strongly preferred

• Home-services, HVAC, multi-location consumer services, franchise, healthcare, or other local-market experience.
• ServiceTitan or comparable field-services CRM experience.
• Experience working with membership, maintenance, renewal, and reactivation programs.
• Experience operating inside a private-equity or acquisition-driven portfolio.

You are likely a fit if

• You are a builder who can also think strategically.
• You can turn an unclear request into a complete campaign brief.
• You notice missing dependencies before they become missed deadlines.
• You write clearly and understand what motivates local consumers.
• You are comfortable coordinating specialists without waiting for someone else to manage every detail.
• You measure success by what launches and performs.

This role is not a fit if

• You only want to manage people or agencies.
• You are primarily a strategist, consultant, social-media manager, or content writer.
• You need fully documented processes before beginning.
• You routinely confuse activity with business progress.
• You are uncomfortable being held accountable for dates and deliverables.

How to apply

Please provide:

• An example of an integrated campaign you personally took from brief through launch.

• The channels and platforms you can operate directly.

• An example of managing campaigns across multiple locations or brands.

• Your availability to begin and your ability to commit up to 25 hours per week.

• Send your resume to hello@thecmo.agency