Director of Product Marketing

RESPONSIBILITIES:

Build messaging for Identity Governance and Administration solutions, including delivering unique differentiators that include:

• Coordinate with the marketing team to position the company's solutions across multiple audiences, events, and channels.
• Work with our CMO, product management, and sales to grow our business globally and understand and communicate the company’s value proposition.
• Be a thought leader and act as an evangelist for the company.
• Support PR work streams.
• Present to audiences at live meetings, webinars, and company events & tradeshows

Content:

• Lead product launches (messaging, assets, timing, communication strategy, etc.)
• Drive the development of product-related web pages, articles & communications.
• Drive content strategy and create product materials ranging from sales presentations to webinars, solution guides, and more.

Competitive Intelligence and Sales Enablement:

• Own competitive intelligence and sales enablement internally by being an expert on market trends and the competitive landscape in the Identity Governance and Administration market.

Analyst Relations:

• Own the AR function, yearly strategy, and planning.
• Own relationship with analyst groups, including Gartner, Forrester, Kuppinger Cole, IDC, etc.
• Own building messaging for all briefing sessions
• Own participation in any analyst report and project manage resources needed to complete questionnaires, messaging, and briefings.

QUALIFICATIONS:

• 5-10 years ideally in a product marketing role, or equivalent experience within cybersecurity, preferably identity-related
• Success in driving a consistent position and messaging within this space.
• Experience launching products into new categories and industries & managing end to-end product launches.
• Experience with & passion for the Security space.
• Knowledge of Identity Governance, Privileged Access Management, Identity Security, or related field.
• Experience with various industry regulations and compliance frameworks
• Self-starter with strong communication and presentation skills.
• Excellent writing ability, including the ability to communicate technical concepts.
• Strong presentation skills.
• Enthusiasm for a fast-growing, fast-changing environment.
• The ability to own projects from start to finish.
• Technically savvy.