Senior Brand Manager

Job Title: Consumer Brand Marketing Lead

Type: Freelance, 40 hrs/week

Start: September 2025

Length: 12 months+ (with potential extension)

Compensation: up to $65/hr(DOE)

We’re partnering with a leading global platform to find a Consumer Brand Marketing Lead who can architect and drive world-class brand marketing campaigns. This role will lead a high-performing team, shape the brand’s global narrative, and deliver campaigns that engage youth and creative audiences at scale.

What You’ll Be Doing

• Lead the vision and execution of global brand marketing programs, driving brand growth and long-term engagement.
• Architect marketing strategy and roadmap using insights, testing, and go-to-market best practices.
• Define and manage segmentation, targeting, media, and communications strategies across channels.
• Guide and mentor a team of brand marketers, fostering a culture of creativity and innovation.
• Partner cross-functionally with product, design, PR, editorial, growth, partnerships, and performance marketing.
• Oversee creative agencies from concept to execution, building a trusted bench of partners.
• Track campaign performance, providing actionable insights to optimize and uncover new opportunities.
• Bring the brand to life within the app and across high-profile cultural moments.

Must-Haves (Don’t Apply Without These)

• 10+ years in brand marketing/management at global scale.
• Proven track record using data to inform marketing strategy and GTMs.
• Experience building mass-market consumer brands, especially for youth audiences.
• Background developing and executing large-scale integrated marketing campaigns (digital + offline).
• Strong cross-functional leadership and ability to influence at the executive level.

You’ll Stand Out If You…

• Have an authentic connection to creativity and youth culture (music, art, fashion, sport).
• Bring experience fostering brands that champion creativity.
• Can simplify and convey complex brand strategies in compelling ways.
• Thrive in dynamic, deadline-driven environments with a high bar for execution.

This role is full-time freelance with potential to extend. Weekly hours will average 40, with extensions based on performance and business needs.