Marketing Head

Job Title: Marketing Head

Job Description:

As the Marketing head at Germane Media, you will spearhead all marketing efforts, driving strategic initiatives to enhance brand visibility, customer engagement, and revenue growth. This pivotal role demands a visionary leader with a comprehensive understanding of marketing principles and a flair for creativity. If you're passionate about leveraging the latest marketing trends to drive business success, we want to hear from you.

Responsibilities:

1. Develop and implement holistic marketing strategies aligned with company objectives, targeting diverse customer segments and markets.

2. Lead a multidisciplinary marketing team, providing guidance, mentorship, and fostering a culture of collaboration and innovation.

3. Oversee the development of compelling content across various channels, including website, blog, social media, email, and advertising platforms.

4. Drive customer acquisition and retention through targeted campaigns, leveraging data-driven insights to optimize performance and ROI.

5. Collaborate closely with the sales team to align marketing efforts with sales objectives, ensuring seamless integration and maximum impact.

6. Manage the company's digital presence, including website optimization, SEO, SEM, and PPC campaigns, to enhance visibility and drive traffic.

7. Conduct market research and competitive analysis to identify emerging trends, opportunities, and areas for differentiation.

8. Cultivate strategic partnerships with media outlets, industry influencers, and key stakeholders to amplify brand reach and credibility.

9. Monitor and analyze marketing metrics and KPIs to measure campaign effectiveness and make data-driven decisions.

10. Develop thought leadership initiatives, including speaking engagements, webinars, and industry events, to position the company as a leader in the Ad-Tech space.

11. Optimize marketing budget allocation, ensuring resources are allocated efficiently to maximize ROI and achieve business objectives.

12. Stay abreast of industry developments, evolving technologies, and best practices, continuously seeking opportunities for innovation and improvement.

Qualifications:

- Bachelor's degree in Marketing, Communications, Business, or related field. MBA preferred.

- Minimum of 5 years of progressive experience in marketing roles, with at least 2 years in a leadership capacity within the Media industry.

- Proven track record of developing and executing successful marketing strategies, driving measurable business results.

- Strong leadership skills with a demonstrated ability to inspire, motivate, and mentor teams to achieve excellence.

- Exceptional communication skills, both written and verbal, with a keen attention to detail.

- Analytical mindset with the ability to interpret complex data sets and derive actionable insights.

- Deep understanding of digital advertising platforms, technologies, and trends, with a passion for innovation.

- Strategic thinker with the ability to anticipate market changes and capitalise on emerging opportunities.

- Proven ability to thrive in a fast-paced, dynamic environment, managing multiple priorities effectively.

- Creative problem-solver with a passion for pushing boundaries and challenging the status quo.

Join us at Germane Media and be part of a dynamic team shaping the future of digital advertising. If you're ready to lead, innovate, and drive results, we invite you to apply now with your resume and cover letter outlining your relevant experience and why you're the ideal candidate for this role.