Digital Marketing Specialist

Overview

We’re looking for a data-driven, creative Digital Marketing Specialist to own social media and digital campaigns that drive engagement, nurture leads, and accelerate conversions. This role blends hands-on campaign execution across social and paid channels with smart use of automation, AI-assisted workflows, and performance reporting.

You’ll be working with integration/workflow tools like HubSpot, Zapier, or Make (or similar), and AI-powered agents/workflows like n8n to scale outreach and content—always with a strong human-in-the-loop focus on strategy, brand voice, and quality.

Key Responsibilities

Social Media Marketing

• Develop and execute social media strategies to grow followers, increase engagement, and generate qualified leads.
• Manage and maintain content calendars across platforms (LinkedIn, Facebook, Instagram, Youtube, etc.).
• Create compelling posts, short-form content, and campaigns that align with current social media trends and best practices.
• Monitor social performance and use insights to refine content and posting strategies.

PPC & Digital Advertising

• Plan, launch, and optimize paid campaigns across Google Ads, Facebook/Meta, LinkedIn, and other digital platforms.
• Test messaging, audiences, placements, and creative variations to maximize conversions and reduce cost per acquisition.
• Collaborate on simple video or image concepts for high-performing ads and retargeting campaigns.

Marketing Automation, Workflows & AI-Assisted Campaigns

• Build, maintain, and optimize automated workflows for lead capture, nurturing, and customer re-engagement.
• Create email sequences, follow-up campaigns, and trigger-based communications that guide prospects through the funnel.
• Use marketing automation tools such as HubSpot (bonus if experienced) for contact segmentation, lead scoring, and workflow performance tracking.
• Work with workflow tools like Zapier/Make/n8n (or similar) to connect systems and streamline repetitive tasks (e.g., lead routing, notifications, campaign triggers).
• Leverage AI-powered agents and content tools (for outbound calls, social posts, and video-related workflows) with a human-in-the-loop approach to maintain brand standards and quality.

Copywriting & Campaign Content

• Write high-performing copy for social posts, ads, landing pages, and email campaigns aligned with campaign goals and brand voice.
• Proofread and edit content to ensure clarity, tone, and consistency across all channels.
• Use tools like Canva/Photoshop to produce visually engaging ad creatives and social content.

Reporting & Conversion Optimization

• Monitor and report on campaign performance metrics across all digital channels, including CTR, conversion rate, CPL, and ROI.
• Provide actionable insights and recommend optimizations to improve performance across the funnel (landing pages, ads, emails, and workflows).
• Run A/B tests (subject lines, creatives, CTAs, audiences) and implement winning variations to drive continuous improvement.

Collaboration & Execution

• Work cross-functionally with sales and leadership to ensure campaigns, automations, and messaging align with revenue and pipeline goals.
• Assist with HTML-based email campaigns and marketing automation setup (bonus if skilled).
• Stay current on social media, paid media, and AI/automation trends and share ideas for new tests and initiatives.

Qualifications

• 2–4 years of experience in digital marketing, demand generation, or social media marketing (B2B or SaaS experience strongly preferred).

• Proven track record managing social media channels and digital ad campaigns (paid social and/or search).

• Hands-on experience with marketing automation platforms (HubSpot preferred) and lead nurturing workflows.

• Familiarity with workflow/automation tools such as Zapier, Make, or similar (or clear interest and ability to learn quickly).

• Strong copywriting skills and the ability to tailor messaging for different audiences and funnel stages.

• Analytical mindset with experience using tools such as Google Analytics, HubSpot, or similar reporting platforms.

• Knowledge of basic conversion rate optimization (CRO) and A/B testing best practices.

• Excellent organizational skills and the ability to manage multiple campaigns and deadlines simultaneously.

• Comfort working with AI-powered tools (e.g., content assistants, call agents, or workflow-based AI features) as part of your day-to-day toolkit.

Bonus Skills (Not Required)

• Deeper experience with HubSpot CRM and advanced automation workflows.
• Experience designing or managing AI-assisted campaigns (e.g., AI call agents, AI-powered content workflows, or chat-based assistants).
• HTML/CSS knowledge for customizing email templates or landing pages.
• Background in lead scoring, attribution reporting, or more advanced funnel optimization.
• Marketing certifications (e.g., Google Ads, HubSpot, Meta) or formal education in marketing or a related field.
• Experience conducting market research or competitive analysis to inform campaign strategy.