Marketing Director

Company Description:

Textback.ai is the leading AI-powered SMS, voice, and ringless voicemail platform for performance-driven businesses. Our platform empowers marketers and sales teams to engage leads at scale through intelligent automation, behavioral targeting, and high-converting outreach campaigns.

As we expand our B2B SaaS and lead generation footprint, we’re doubling down on innovation, AI integration, and marketing that delivers measurable ROI. If you’re passionate about the future of marketing and excited by AI’s role in automation and personalization, we want to talk.

Role Description: Marketing Director (AI & B2B SaaS Focus)

Remote | Full-Time

We’re seeking a strategic and data-driven Marketing Director with deep experience in B2B software marketing and a strong interest in AI and automation tools. You’ll lead our marketing efforts across paid acquisition, demand generation, and lifecycle marketing — focusing on leveraging AI to drive efficiency and scale.

This role requires someone who can think creatively, move quickly, and has a hands-on approach to performance marketing, funnel optimization, and full-stack campaign execution.

Key Responsibilities:

• Develop and execute integrated marketing plans that align with business goals and growth targets.

• Oversee paid media campaigns (Google Ads, LinkedIn, Facebook) focused on high-intent B2B buyers.

• Own demand generation strategy — from lead acquisition to conversion optimization — using automation and AI-enhanced workflows.

• Conduct market research and competitive analysis to refine positioning and messaging.

• Collaborate with product and sales teams to create aligned go-to-market strategies.

• Evaluate, test, and implement AI tools to improve personalization, segmentation, and content production.

• Manage marketing analytics and dashboards to track KPIs (CAC, LTV, ROAS, etc.) and optimize performance.

Qualifications:

• 5+ years of experience in B2B SaaS or software marketing, ideally in a leadership role.

• Proven track record in paid advertising, performance marketing, and campaign optimization.

• Experience with marketing automation tools (HubSpot, ActiveCampaign, Zapier, n8n, or similar).

• Passion for emerging AI tools in marketing (e.g., ChatGPT, Jasper, Mutiny, Clearbit, etc.).

• Strong understanding of lead generation, sales funnels, and direct response copywriting.

• Excellent leadership, collaboration, and remote team management skills.

• Bachelor’s degree in Marketing, Business, or a related field.