Marketing Manager, Pharma

Position Posting

Marketing Manager, Pharma (US)

Title: Marketing Manager, Pharma (US)

Division: Pharma / Solutions

FLSA Status: Full-time/Exempt

Reports to: Vice President, Pharma

About Testo

At Testo, we help pharmaceutical manufacturers ensure product quality, regulatory compliance, and operational efficiency through industry-leading environmental monitoring and measurement solutions.

With a global presence and strong reputation for engineering excellence, Testo’s Pharma Business unit partners with organizations to support critical processes across manufacturing, laboratory, and supply chain environments.

Position Overview

The Marketing Manager, Pharma (US) is responsible for executing demand generation and vertical marketing initiatives that support revenue growth within the US pharmaceutical market across all product lines within the Pharma BU. This role partners closely with the US Sales leadership to generate qualified leads, strengthen vertical positioning, and improve pipeline conversion across the pharmaceutical buyer journey. The role also manages the US pharmaceutical marketing budget and holds ownership of measured performance targets, such as MQLs, by achieving defined year-over year growth goals.

Key Responsibilities

• Develop and execute integrated lead generation campaigns targeting pharmaceutical manufacturing, laboratory, and logistics customers
• Drive digital demand programs including SEO, SEM, marketing automation, and targeted content initiatives
• Support account-based marketing (ABM) strategies for priority US pharma accounts
• Own performance metrics including MQL targets, pipeline contribution, and campaign ROI
• Manage the US pharma marketing budget and optimize spend allocation
• Coordinate execution with external marketing agency partners
• Support competitive positioning and buyer journey messaging across key pharma personas

Requirements

• 3-5 years’ experience marketing to the pharmaceutical or life sciences industry
• Understanding of GxP environments, manufacturing or laboratory processes preferred
• Background in technical, industrial, or environmental monitoring solutions a plus
• Strong demand generation and digital marketing capability
• Experience working cross-functionally with sales teams
• Bachelor’s degree in business, marketing, life sciences, or related field

Why Join Testo

• Work in a high-growth pharma technology market
• Strong global brand with engineering-driven innovation
• High visibility role with direct impact on revenue growth
• Opportunity to contribute to the shape of US vertical marketing strategy
• Collaborative international organization

How to apply:

• Indeed