Partner Marketing Manager

The Partner Marketing Officer will drive revenue growth by developing and executing co-marketing strategies with technology partners, resellers, agencies, and industry alliances. This role combines relationship management, campaign execution, and performance analytics to maximize partner-led lead generation and pipeline acceleration.

Key Responsibilities:

1. Partner Strategy & Engagement:

- Identify, onboard, and nurture strategic partnerships (e.g., tech integrations, resellers, consulting firms).

- Collaborate with partners to create joint value propositions and GTM plans.

- Align partner initiatives with TestCrew’s demand gen and sales goals.

2.Co-Marketing Execution:

- Develop and launch joint campaigns (webinars, whitepapers, case studies, events) with partners.

- Manage partner portals, enablement materials, and MDF (Market Development Funds) programs.

- Amplify partner-driven leads through email nurtures, retargeting, and sales follow-ups.

3. Performance & Optimization:

- Track KPIs (partner-sourced pipeline, revenue attribution, ROI on co-marketing spend).

- Optimize partner programs based on data insights and feedback.

- Report on partner contributions to leadership.

4. Non-Digital Channels:

- Leverage partner-hosted events, roundtables, and executive alliances for lead gen.

- Secure speaking slots at partner conferences and industry forums.

- Facilitate account introductions between TestCrew sales and partner networks.

Qualifications & Skills:

- 10 years in partner/channel marketing (B2B/SaaS preferred).

- Proven success in co-marketing, alliance building, and MDF management.

- Strong project management skills with ability to manage multiple partners.

- Familiarity with CRM, PRM , and marketing automation.