Marketing Specialist

Position: Marketing Specialist

Department: Marketing and Communications

Reports to: Director of Content Marketing

Location: Work from Home/Remote

Compensation: $59,500 to $70,000 USD

Open through: 16 May 2025

Tessitura is a non-profit company dedicated to helping arts and cultural organizations thrive.

CRM lies at the heart of our mission and our technology platform. With Tessitura in their toolkit, organizations can achieve their goals with ease.

The Tessitura community includes over 800 cultural institutions in ten countries. Our staff provide 24/7 support and offer guidance to grow revenue and build lifelong engagement.

Job Summary:

The Marketing Specialist is part of the international Marketing and Communications team within the Growth group. The team works collaboratively to drive sustainable community growth, position Tessitura's products and services compellingly, and elevate and protect the Tessitura brand.

The Marketing Specialist is a versatile writer who drafts materials including informational copy and blog articles. They collaborate with content stakeholders across the company to create, update, lay out and publish content on Tessitura’s website and other channels.

The Marketing Specialist also assists in developing visual assets ranging from presentations to signage. They help maintain image, video and template libraries. The role aims to communicate information that builds engagement with Tessitura’s member, prospect, partner and other stakeholder audiences.

This position reports to the Director of Content Marketing.

Specific Responsibilities:

• Write compelling content such as success stories and explanatory website copy. Assist in creating growth marketing assets as needed.
• Support ongoing improvements to Tessitura’s website. This work may include content strategy, content creation, site structure, SEO, copywriting and/or updates to images and videos.
• Serve as a power user of our content management system, Sitecore, for website content entry, layout, editing and publishing. Participate in testing bug fixes and enhancements.
• Assist with updating and managing company resources, such as branded templates and image libraries, to enhance and protect Tessitura’s brand.
• Develop and design simple creative graphics and other visual assets for channels including email, websites, presentations and advertising campaigns.
• Curate and edit photographs for presentations, websites and other channels.
• Liaise with external graphic designers, video editors and other contractors as needed.
• Communicate and collaborate effectively across the Marketing team, Growth Group, the entire company and externally. Implement editorial feedback and changes as necessary to achieve desired outcomes.
• Perform other job-related duties as assigned.

General Responsibilities:

• Support the Chief Growth Officer on key short- and long-term strategic planning initiatives and make recommendations on important business decisions.
• Integrate as a key member of the Tessitura team to advance the business of arts and culture.
• Role model, embed and reinforce the connection between Tessitura’s values, people and organizational performance, taking personal accountability for individual, departmental and organizational performance.
• Maintain Tessitura’s reputation as a leading service provider with a focus on member needs. Working as a leader, take a broad, strategic, cross-company view in any decisions.
• Improve business, financial and people performance to enhance Tessitura’s ability to strengthen the business of arts and culture. Take accountability for ensuring that all of the company’s policies and practices for people, IT and finance are acted upon in a consistent manner.
• Understand the risks and challenges that face the company as an international organization, taking account of age, disability, gender identity, language, race, religious belief and sexual orientation.
• Support and take personal responsibility for driving Tessitura’s mission, vision and goals, and associated strategies, and have mutual respect and appreciation for everyone’s contribution to the company, offering support and encouragement to others as required.
• As a term of employment, the post holder may be required to undertake such other duties and/or times of work as may reasonably be required commensurate with the general level of responsibility within the company.

Required Skills and Experience:

• 3+ years of experience in marketing or communications roles
• Ability to write clear, engaging and persuasive copy in multiple formats, including informational content, customer success stories and blog articles
• Ability to communicate technical information simply and compellingly to all audiences and to go beyond features and specs to communicate benefits
• Understanding of website content management systems
• Ability to apply brand guidelines to written and/or visual work
• Ability to work on a wide variety of tasks and projects concurrently and to prioritize as needed
• Demonstrated ability to meet deadlines and move projects forward

Preferred Skills and Experience:

• Strong problem-solving skills
• Ability to work calmly, effectively and flexibly in a busy remote work environment
• Aptitude to pick up new concepts and technology rapidly
• Capacity to work independently, as well as in a team setting
• Experience in one or more areas of operations in the arts and culture field (ticketing, fundraising, visitor services, etc.)
• Understanding of basic graphic design principles
• Proficiency with basic graphic design tools (for example, Canva, Photoshop and/or InDesign)

_Do you believe you could excel in this role? We encourage you to apply, even if you do not meet all the preferred skills criteria.

_How To Apply

Please apply by using the online form. If you have any questions or need assistance, please contact us at [email protected]

Our company is committed to building a team that represents a variety of backgrounds, perspectives, and skills, as well as providing a workplace of mutual respect, free of any discrimination or harassment. We seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Benefits And Compensation

The compensation reflects a U.S. salary range based on current market data. The candidate's skills, experience, and other relevant factors will determine the final compensation.

Tessitura Network offers a comprehensive and robust benefits package designed to support our employees' well-being. Our offerings include various medical, dental, and vision plans, as well as life and AD&D insurance, disability insurance, employee assistance programs, and a 401(k) retirement plan with employer match. We prioritize work-life balance by providing generous paid time off, including vacation and sick leave, 12 weeks of paid parental leave, a 7-week sabbatical after seven years of service, and a recharge week between Christmas and New Year’s. These benefits are available to our fully remote team, with adjustments made as required by local laws.

Diversity, Equity, Accessibility, and Inclusion (DEAI) Commitment

At Tessitura, our mission is to enable arts and cultural organizations to achieve their goals. We recognize that having a diverse team is not only critical to our commitment to adopt equitable behaviors, but it will also fuel collaboration, innovation and creativity as we deliver on our mission.

Creating an environment where everyone feels safe and comfortable in bringing their authentic selves to work is both our pledge and our passion.

Ultimately, providing an accessible and inclusive workplace will allow the Tessitura community to thrive.

Equal Opportunity

Tessitura is an equal opportunity employer and does not unlawfully discriminate against employees and applicants for employment based on race, color, sex, religion, national origin, citizenship status, age, genetic information, sexual orientation, creed, marital status, gender identity and expression, physical or mental disability of an otherwise qualified individual, membership or application for membership in a uniformed service, engaging in legally protected activity, or any other characteristic protected under applicable law. Tessitura also provides reasonable accommodations to applicants and employees in accordance with applicable law. Subject to its legitimate business requirements, Tessitura bases all personnel actions, such as recruitment, hiring, training, promotion, transfer, layoff, recall, compensation and benefits, discipline, termination, and educational, recreational, and social programs, solely on an individual's qualifications, merit and performance.