Senior Market & User Research Manager

Primary Duties and Responsibilities/ What you’ll get to do:

• Conduct research on the video game market and users of Europe. Possible tasks including but not limited to examining target audience, identifying cultural trends, uncovering consumer needs, analyzing competitive products, mapping out distribution strategies, and organizing playtests. Formulate research plans independently, collaborate with vendors efficiently, and produce professional reports at the end.
• Constantly explore and tap into new connections & resources that are valuable to our research. Keep generating insights into the local video game market and consumers, subsequently translating insights into actionable recommendations for product development, distribution, and improvement.

Basic and Preferred Qualifications/ What we are looking for:

• 5+ years’ experience in market research; Conversant with various methods including but not limited to qualitative & quantitative research, as well as third-party market database; Capable of conducting research independently.
• Expertise in hosting focus group discussions & data analysis. Capable of smoothly communicating with the local people.
• Work experience at a video game company or a market research firm is a bonus point.
• Proficiency in one of the following languages is required: English, German, French, Spanish (if more than 2, it’s a plus). Capability of reading and writing English is also required. Competence in Chinese is desired.
• Undergraduate or graduate degree in psychology, sociology, marketing, economics, international business, or related field.
• Advanced Microsoft Office Software skills, and familiar with data analytics tools such SPSS, SAS, and Tableau.
• Strong communication skills. Motivated, team-minded, self-disciplined, and capable of taking on challenges.

Benefits

• A diverse and inclusive work environment where you can connect with colleagues from around the world
• A safe and supportive organizational climate to continue to grow and hone your craft
• Basic benefits including paid annual leaves and long-service holiday award, flexible work arrangements, competitive commercial insurance and pension plan
• Featured benefits such as annual trips, gym membership, working lunch, Family Day, and other cultural events and festival gifts

Tencent is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.