Web Marketing Specialist

Overview

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. Our client is a British-owned education publishing and assessment services company that serves schools, corporations, and students directly. The company owns several educational media brands, including Addison–Wesley, Peachpit, Prentice Hall, eCollege, Longman, Scott Foresman, and others.

Job Title: Web Marketing Specialist

Location: New York, NY

Duration: 9 Months

Job Type: Contract

Work Type: Remote

Shift Timings: Monday-Friday 8:30-5pm EST

Job Description

• The Web Marketing Specialist is part of the Web Marketing team and assists with administration of our marketing websites via our web content management systems.
• This position works with business partners and stakeholders to ensure websites remain timely and accurate sources of information, presented in a user-friendly format.
• This position ensures brand and quality control of web properties by conducting editorial reviews and regular testing of website pages and components.
• This person may work independently or collaboratively in support of the overall marketing team to ensure projects and tactics are completed smoothly, accurately, and delivered on time.
• The position requires strong organizational and time management skills, experience with project management, and proficiency with website/blog content management systems, combined with meticulous attention to detail and dedication to excellence.
• This person should be able to simultaneously manage diverse web projects in a busy production environment while upholding digital best practices and delivering prompt, personable service

Primary Responsibilities

• Provide day-to-day maintenance and content management of a portfolio of branded, consumer-facing website properties and landing pages.
• Collaborate and play a leading role with marketing & enrollment teams, as well as partner school representatives to ensure that website content is accurate, achieves company goals, and improves the online user experience.
• Conduct quality control and testing via regular site audits.
• Serve as designated web administrator for specified partner school websites, ensuring brand integrity and online recognition in the marketplace.
• Aggregate and maintain localized content related to family and staff profiles for websites.
• Ensure that all website content follows the company’s established style, requirements, and procedures.
• Assist in developing and maintaining content reports, document libraries, training manuals, and other documentation.
• Assist in implementation of search engine optimization (SEO) campaigns for website properties as needed.
• Collect, analyze, and report on website analytics and digital marketing campaigns to identify trends and insights that achieve operational efficiencies and ROI goals.
• Ensure all website content meets accessibility and ADA 508 compliance.
• Accomplish department and organization missions by completing related tasks as needed.
• Other duties as assigned by supervisor.

Requirements

• Experience with website content management systems – Adobe Experience Manager (AEM) preferred but not required
• 3-5 years of previous experience in website marketing or digital marketing-related roles
• Basic knowledge of HTML and CSS
• Strong time management skills, including the prioritization of tasks
• Strong work ethic with the ability to work independently
• Good judgment and proven commitment to excellence and quality control
• Enjoys being a team player in a close, highly collaborative, cross-functional environment
• Ability to manage project schedules and resources, work on multiple projects with changing priorities while maintaining a sense of urgency about deadlines
• Strong communication, writing, presentation, organization, and interpersonal skills
• Ability to work effectively under multiple project deadlines
• Knowledge of basic design concepts and applications, including image manipulation for web

Preferred

• BA/BS degree in marketing, communications, technology, or related field preferred
• Experience with Adobe Experience Manager (AEM)
• The Virtual Schools is focused on providing a flexible work environment for its employees, including the ability to work from home on a regular basis in most positions.
• We believe that flexibility in work/life balance is a critical part of our culture and employee
• satisfaction, and we are proud to provide our employees with the ability to work from anywhere, anytime.
• In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.

TekWissen® Group is an equal opportunity employer supporting workforce diversity.