Social Media Manager

Description

This position is 100% remote! KKR and Global Atlantic Financial are going through a merger where this role comes into play.

KKR’s Marketing team is seeking a Social Media Strategist whose primary responsibilities would be supporting the Head of Social Media with organic strategy development, process implementation, and content development across both KKR and Global Atlantic’s social media channels. Global Atlantic is the market-facing brand of KKR’s insurance business.

The Social Media Strategist will be responsible for the development and implementation of a compelling, on-brand strategic vision across our social media platforms, tailored to the unique audiences to which each brand engages. We’re looking for an experienced social media strategist who is creative, process-oriented and data-driven – possessing equal parts “creative brain” and “strategic brain.” This role is a unique opportunity to become an important part of the growing Marketing team, responsible for promoting the KKR and Global Atlantic brands among external stakeholders.

A successful candidate will have 6-8 years of relevant experience developing a social media strategy for a brand, ideally in the asset management or insurance industry. The Social Media Strategist will have experience growing social media communities, while developing and executing best-in-class social content programs. The ideal candidate will understand social media algorithms and best practices for brands to optimize their social media strategy to reach their existing communities.

Daily Duties

• Set the strategic direction for social media content for Global Atlantic’s social media and drive alignment with its overall business strategy.
• Assess KKR’s existing social media strategy and provide recommendations for optimizations.
• Establish KPIs across all social media programs and assess performance.
• Work within KKR’s Marketing organization, including Brand, Content Strategy, Creative, Digital, and Client Marketing to understand broader team objectives and develop engaging campaigns to help achieve their goals.
• Partner with KKR’s Global Communications team to amplify key news and press appearances.
• Manage content development process from ideation, production, reviews and approvals, to publishing.
• Develop a living Social Operations Playbook that outlines process for publishing, social creative specifications, engagement guidelines, etc. to standardize our social media operations across all channels.
• Build and implement social media strategy to align with business goals and needs and focusing on brand objectives and KPI’s
• Collaborate with content creators to develop a content calendar that ensures consistent and engaging brand presence.
• Identify specific KIP’s and measurement framework for all social channels
• Oversee the execution of all social media posts and campaigns including, development, editing, approval and monitoring across all owned social channels
• Advise on social media accounts’ design to ensure brand consistency of SEM’s involved in executive LinkedIn program
• Suggest and implement new features to increase brand awareness and engagement
• Perform research on current benchmark trends and audience preferences, design tools and applications
• Work closely with various corporate and business partners to communicate process and to ensue alignment and shared understanding
• Develop an engagement model and process for all social content from inception to execution

Additional Skills & Qualifications

4 year college degree

6-8 Years Of Experience Developing a Social Media Strategy

• Proven success in growing and engaging social media audiences.
• Experience working with social media publishing and listening tools (Sprinklr, etc.).
• Ability to develop, execute, and measure success of a cross-channel social media strategy.
• Strong personal initiative and desire to succeed in an entrepreneurial environment
• Ability to learn quickly with strong attention to detail.
• Excellent communication and presentation skills.
• Search engine marketing experience

Prefer

Social media experience in asset management or insurance

Agency experience

Pay And Benefits

The pay range for this position is $95.00 - $95.00/hr.

Requirements

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a fully remote position.

Application Deadline

This position is anticipated to close on Mar 31, 2025.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.